Expanding Outdoor Advertisements East Meadow NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in East Meadow. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The Burn Tshirt Company
(631) 224-5900
16 East Main Street
East Islip, NY
Sign In Incorporated
(718) 937-0090
3202 34th Ave
Astoria, NY
Urdu Advertisement Agency
(718) 297-0017
16920 Hillside Ave
Jamaica, NY
Flex-Med Marketing & Mgmt
(718) 224-8350
1749 215th St
Flushing, NY
Making Consumers Your Client, LLC
516.603.7620
4940 Merrick Rd. #307
Massapequa Park, NY
TCM Marketing Solutions
631-482-0071
110 Field Street
West Babylon, NY
Emyluis Marketing Corporation
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Italian Communications Network
(718) 779-6777
6929 Eliot Ave
Flushing, NY
Trans Alliance Distributors
(718) 274-9328
3616 19th Ave
Long Island City, NY
All Pro Distributing Inc
(718) 545-4305
3045 31st St
Astoria, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Hardwood Decks East Meadow NY
Owning an elegant hardwood deck can feel like a tropical fantasy. The rich color variations and stylish grains of woods like ipé, mahogany, and walnut provide an exotic twist to a home's outdoor extension.
- Home Improvement Product Reviews East Meadow NY
- Exterior Products Introduction East Meadow NY
- Flashing in Siding Installations East Meadow NY
- Framing a Pergola East Meadow NY
- Impact-Resistant Roofing Products East Meadow NY
- Innovative Products for Home Remodeling Projects East Meadow NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details