Expanding Outdoor Advertisements East Elmhurst NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in East Elmhurst. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

V I P Telemarketing
(201) 656-3700
444 Central Ave
Jersey City, NJ
Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
Media Audit Council
888-888-8888
244 Fifth Avenue – Suite 1452
New York, NY
Malcom M Knapp Inc
(212) 831-7200
26 E 91ST St
New York, NY
Apostilla.com
(212) 922-9381
60 E 42nd St # 3502
New York, NY
Mi Dulce Restaurante
(973) 481-0011
40 Jay St
Newark, NJ
Direct Marketing Service
(201) 795-0576
58 Van Reipen Ave
Jersey City, NJ
George A Selvin & Co Inc Advtsg
(201) 487-3040
191 Main St
Hackensack, NJ
Komax International
2044 Center Ave
Fort Lee, NJ
Paradigm Advertising Inc
(212) 989-7189
340 W 28th St
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Home Improvement Product Reviews East Elmhurst NY
Mag-Lock, a one-touch magnetic lock, is now standard on Jeld-Wen's Premium Vinyl slider and single-hung windows. The lock operates with just one finger or the side of a hand, the maker says, so it works for the age-in-place market.
- Flashing in Siding Installations East Elmhurst NY
- Hardwood Decks East Elmhurst NY
- Innovative Products for Home Remodeling Projects East Elmhurst NY
- Impact-Resistant Roofing Products East Elmhurst NY
- Framing a Pergola East Elmhurst NY
- Exterior Products Introduction East Elmhurst NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details