Expanding Outdoor Advertisements East Elmhurst NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in East Elmhurst. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Angela Roper's Public Relations
(347) 406-8057
484 Washington Ave
Brooklyn, NY
B & A Frontier Marketing Corp
(718) 321-0715
3312 Farrington St
Flushing, NY
Arline Simpson Assoc Inc
(201) 655-7477
285 Passaic St
Hackensack, NJ
New York City Dept-Education
(718) 935-2000
52 Chambers St
New York, NY
East House Creative
212-408-5775
120 Sylvan Ave, Ste. 108A
Englewood Cliffs, NJ
Laboratory Institute of Merchandising
(212) 752-1530
12 E. 53rd Street
New York, NY
Levy Advertising Associates Inc
(201) 413-0800
8 Chopin CT
Jersey City, NJ
Custom Signs Incorporated
(718) 667-3492
35 Hancock St
Staten Island, NY
Kinney & Kinsella Inc
(212) 620-0356
45 W 21ST St
New York, NY
Public Advertising Council
(212) 534-1044
1320 Madison Ave
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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