Expanding Outdoor Advertisements East Elmhurst NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in East Elmhurst. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Advertising Public Relations New York
347 729-7904
Broadway
New York, NY
Private Label Interactive Inc.
(212) 260-0065
457 FDR Drive
New York, NY
Competitrack
(718) 482-4200
3636 33rd St Ste 501
Astoria, NY
Hoot & Holler Marketing
(212) 627-7458
491 W 22ND St
New York, NY
Telecard Marketing Group
(718) 699-7317
8812 55th Ave
Flushing, NY
The ARF
212.751.5656
New York, NY
Abstracta Structures
(212) 532-3710
347 5th Ave
New York, NY
Options Advertising Imp Inc
(973) 690-5248
385 Walnut St
Newark, NJ
Margrill & Assoc Inc
(212) 608-6270
154 Chambers St Ste 2
New York, NY
Paradigm Advertising Inc
(212) 989-7189
340 W 28th St
New York, NY
Data Provided by:
  

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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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