Expanding Outdoor Advertisements East Aurora NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in East Aurora. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Advantage Advertising
(716) 877-7380
2457 Delaware Ave
Buffalo, NY
Manzella Marketing Group Inc.
(716) 681-6565
80 Sonwil Dr.
Buffalo, NY
GARP Enterprises, Ltd.
(716) 854-7541
172 Lake Street
Hamburg, NY
Wilcro, Inc.
(716) 632-4204
500 Aero Dr.
Buffalo, NY
15 Fingers
716-228-4946
443 Delaware Avenue
Buffalo, NY
CenterPage, Inc. Marketing Group
716-822-2212
10 Center Road
West Seneca, NY
Business Partner
(716) 819-4900
403 Main St
Buffalo, NY
The Buffalo News
(716) 849-3434
One News Plaza
Buffalo, NY
WELCOME Magazine, Inc.
(716) 839-3121
4511 Harlem Rd.
Amherst, NY
Showcase Publishing
(888) 764-0700
622 Main St
Washington, DC

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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