Expanding Outdoor Advertisements East Aurora NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in East Aurora. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Opinions, LTD
716-695-9095
One Walden Galleria
Cheektowaga, NY
Eric Mower and Associates
(716) 842-2233
Key Center at Fountain Plaza
Buffalo, NY
Stand Advertising, LLC
(716) 210-1065
2351 North Forest Rd., Ste. 102
Amherst, NY
Ace Flag Co., Inc.
(716) 681-2345
5444 Transit Rd.
Buffalo, NY
The House of Sandburg
(716) 634-8441
81 Mill St.
Williamsville, NY
CenterPage, Inc. Marketing Group
716-822-2212
10 Center Road
West Seneca, NY
Buffalo Advertising Management
(716) 847-8000
374 Delaware Ave
Buffalo, NY
Sassy Design Group, Inc.
(716) 855-0055
300 Delaware Ave., Ste. 203
Buffalo, NY
William J. Laney Media Sales Representation
(716) 833-6310
202 Englewood Ave.
Buffalo, NY
VSP Marketing Graphic Groups, Inc.
(716) 674-7446
10 Dyke Rd.
West Seneca, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor