Expanding Outdoor Advertisements Depew NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Depew. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Buffalo Tales Magazine
716-381-7503
19 Tremaine Ave.
Kenmore, NY
Sassy Design Group, Inc.
(716) 855-0055
300 Delaware Ave., Ste. 203
Buffalo, NY
William J. Laney Media Sales Representation
(716) 833-6310
202 Englewood Ave.
Buffalo, NY
VSP Marketing Graphic Groups, Inc.
(716) 674-7446
10 Dyke Rd.
West Seneca, NY
Buffalo Business First
(716) 541-1600
465 Main St., Ste. 100
Buffalo, NY
The New York Sales Consulting Group, Inc.
716-649-1105
57 Huron Street
Hamburg, NY
Crowley Webb and Associates
(716) 856-2932 ext. 229
268 Main St., Ste. 400
Buffalo, NY
Stand Advertising, LLC
(716) 210-1065
2351 North Forest Rd., Ste. 102
Amherst, NY
Ace Flag Co., Inc.
(716) 681-2345
5444 Transit Rd.
Buffalo, NY
CenterPage, Inc., Marketing Group
(716) 822-2212
10 Center Rd.
West Seneca, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor