Expanding Outdoor Advertisements Corona NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Corona. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The CBK Group
201-556-9404
40 Eisenhower Drive
Paramus, NJ
NYC Department of Business Services
(212) 513-6300
110 William Street
New York, NY
Smile One Inc
(212) 239-1111
237 W 29TH St
New York, NY
10 Advertising Inc
(212) 206-3944
37 W 19th St
New York, NY
Cba Insert Distribution
(718) 369-4195
4290 1st Ave
Brooklyn, NY
Emt Marketing
(646) 707-3479
638 West End Av
New York, AK
Ad Boutique
(212) 297-0321
230 E 44th St
New York, NY
Creative Field Marketing
(914) 709-0226
233 Alexander St
Yonkers, NY
Cthink Media Llc
(212) 255-7026
90 Nassau St Ste 3
New York, NY
Mobileplazaperiod.com
(212) 824-4770
680 12TH Ave
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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