Expanding Outdoor Advertisements Corona NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Corona. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Adagencee-Plaza
(347) 246-6055
P.O. Box 901229
Far Rockaway, NY
vacale inc
862-207-9654
35 park st 1R
BLOOMFIELD, NJ
Jones Studio Limited
(718) 448-5713
219 Bard Ave
Staten Island, NY
Kozmotone
(212) 925-5711
25 Montgomery St
New York, NY
International Identity LLC
(347) 844-2372
824 Park Avenue
Brooklyn, NY
Strategic Domain
212.812.1905
307 Seventh Avenue
New York, NY
TShirtAds, LLC
(501) 944 7833
55 W. 14th Street, Suite 3H
New York, NY
Custom Signs Incorporated
(718) 667-3492
35 Hancock St
Staten Island, NY
Frontier Booking Inc
(212) 221-0220
1560 Broadway Ste 1110
New York, NY
Bienenfeld Design
(914) 835-5581
207 Union Ave
Harrison, NY
Data Provided by:
  

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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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