Expanding Outdoor Advertisements Corona NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Corona. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Advertech Corporation
(212) 244-7983
159 W 33rd St
New York, NY
Aar Partners
(212) 644-0790
155 E 55TH St Ste 5C
New York, NY
Adverticomm Group Llc
(646) 742-1362
50 W 34TH St
New York, NY
B P Distribution
(718) 606-1923
4509 30th Ave
Astoria, NY
Public Advertising Council
(212) 534-1044
1320 Madison Ave
New York, NY
George P. Clarke Advertising, Inc.
917-868-1407
600 Harbor Blvd.
Weehawken, NJ
Community Advertising Services
973-777-7055
70 Linwood Terrace
Clifton, NJ
Hoot & Holler Marketing
(212) 627-7458
491 W 22ND St
New York, NY
Marketechnique Llc
(212) 414-2824
257 W 17th St Apt 3D
New York, NY
Great Gee Distributors
(212) 964-8345
99 Hook Rd
Bayonne, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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