Expanding Outdoor Advertisements Corning NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Corning. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Orr Michael & Assoc Inc
(607) 936-4607
75 W Market St
Corning, NY
Edgar Advtng
(631) 667-6200
1600 Deer Park Ave
Deer Park, NY
Universal Marketing
(845) 358-6112
116 Gedney St
Nyack, NY
The New School
(212) 229-8933

New York, NY
Am Pm Entertainment
(718) 492-0100
415 63rd St
Brooklyn, NY
Sherrie's Advertising Specialties
607-732-5165
Elmira, NY
Tipton & Maglione Inc
(516) 466-0093
581 Middle Neck Rd
Great Neck, NY
Idea Connections Communications Group
(585) 271-4900
693 East Ave
Rochester, NY
Kashan Advtng Specialties Inc
(516) 338-0404
125 Jericho Tpke Ste 200
Jericho, NY
Highoaks
(585) 229-4508
5541 E Lake Rd
Honeoye, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Hardwood Decks Corning NY
Owning an elegant hardwood deck can feel like a tropical fantasy. The rich color variations and stylish grains of woods like ipé, mahogany, and walnut provide an exotic twist to a home's outdoor extension.
- Flashing in Siding Installations Corning NY
- Impact-Resistant Roofing Products Corning NY
- Innovative Products for Home Remodeling Projects Corning NY
- Home Improvement Product Reviews Corning NY
- Exterior Products Introduction Corning NY
- Framing a Pergola Corning NY