Expanding Outdoor Advertisements Corning NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Corning. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Orr Michael & Assoc Inc
(607) 936-4607
75 W Market St
Corning, NY
Trintech International Inc
(718) 783-3572
964 Dean St
Brooklyn, NY
Leadmaxx
(716) 929-2926
1967 Wehrle Dr
Buffalo, NY
Richards Organization Advertising
(914) 835-3111
14 Calvert St
Harrison, NY
Agency3 Communications
(585) 271-0140
274 Goodman St N
Rochester, NY
Sherrie's Advertising Specialties
607-732-5165
Elmira, NY
Inman Roberts-Anderson Advtng
(315) 724-3140
409 Columbia St
Utica, NY
Design Works Advertising Inc
(315) 431-0808
109 Twin Oaks Dr Ste 1
Syracuse, NY
Steffensen Ernest A
(607) 770-7670
1604 Carnegie Dr
Vestal, NY
Fresh Brick
(631) 285-7825
761 Koehler Ave
Ronkonkoma, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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