Expanding Outdoor Advertisements Commack NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Commack. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

oohcenter.com
(917) 257-1564
498 sunrise hwy
west babylon, NY
NaturScience
(516) 319-5587
118 Chicago Avenue
Massapequa, NY
G.W. Hoffman Marketing & Communications
(203) 655-8321
757 Post Road
Darien, CT
Penny Press
(203) 866-6688
6 Prowitt St
Norwalk, CT
Making Consumers Your Client, LLC
516.603.7620
4940 Merrick Rd. #307
Massapequa Park, NY
Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
Wheeler & Co.
203-344-1811
18R West End Ave.
Old Greenwich, CT
Colangelo Synergy Marketing
(203) 662-6600
120 Tokeneke Road
Darien, CT
PCI Group, Inc.
(203) 327-0410
Darien, CT
Fortune Portfolio Mgmt
(516) 644-2488
14 Wolcott Rd
Levittown, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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