Expanding Outdoor Advertisements College Point NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in College Point. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Advertech Corporation
(212) 244-7983
159 W 33rd St
New York, NY
No Sugar, No Cream...
646-498-8681
444 Central Park West
New York, NY
Feury Marketing Inc
(973) 465-0900
61-89 Avenue K
Newark, NJ
Stasi & Co Inc
(212) 941-4141
284 Mott St
New York, NY
Cba Insert Distribution
(718) 369-4195
4290 1st Ave
Brooklyn, NY
Strategic Domain
212.812.1905
307 Seventh Avenue
New York, NY
HHC Marketing
(212) 840-3335
555 8th Avenue
New York, NY
Expect Advertising, inc
973-777-8886 Ext 101
1033 Route 46
Clifton, NJ
Dewynters Advertising Incorporated
(718) 472-0424
4301 22nd St
Long Island City, NY
B P Distribution
(718) 606-1923
4509 30th Ave
Astoria, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Flashing in Siding Installations College Point NY
A constant problem that contractors see in siding installations is improper flashing or, even worse, no flashing at all. Relying on caulk alone to keep water from leaking into homes is not a good practice. Whether you're talking about wood, fiber-cement, or vinyl siding, three areas in particular can prove problematic.
- Innovative Products for Home Remodeling Projects College Point NY
- Impact-Resistant Roofing Products College Point NY
- Framing a Pergola College Point NY
- Exterior Products Introduction College Point NY
- Home Improvement Product Reviews College Point NY
- Hardwood Decks College Point NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details