Expanding Outdoor Advertisements College Point NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in College Point. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Laboratory Institute of Merchandising
(212) 752-1530
12 E. 53rd Street
New York, NY
Advertising Bureau Of America
(718) 741-3169
2735 Webster Ave
Bronx, NY
Media Artemis
(201) 216-1175
500 Washington St
Hoboken, NJ
Paradigm Advertising Inc
(212) 989-7189
340 W 28th St
New York, NY
Hold End Distributors
(718) 260-9026
10 Grand Ave
Brooklyn, NY
A & A Advertising Incorporated
(212) 252-9555
149 Madison Ave
New York, NY
Not-For-Profit Grant Writers
(212) 481-1003
105 East 38th Street, Suite 5A
New York, NY
Cashoy Distribution Inc
(718) 505-1541
3930 62ND St
Flushing, NY
Gallaghersfashion.com
(212) 473-0840
126 E 12TH St
New York, NY
Jones Marketing & Management
(347) 840-0608
1560 Waters Edge Dr
Flushing, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Impact-Resistant Roofing Products College Point NY
Roofing manufacturers are working to make their products more resistant to weather and impact. Installers should make sure they're keeping track of any new techniques that might accompany these new products.
- Framing a Pergola College Point NY
- Home Improvement Product Reviews College Point NY
- Exterior Products Introduction College Point NY
- Hardwood Decks College Point NY
- Innovative Products for Home Remodeling Projects College Point NY
- Flashing in Siding Installations College Point NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details