Expanding Outdoor Advertisements Canandaigua NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Canandaigua. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Pulse Marketing Group
585-377-7555
6 N. Main Street
Rochester, NY
Media Connection
585-381-9710
10 Cross Ridge Rd.
Pittsford, NY
F Lf Marketing Group Incorporated
(585) 394-3343
20 Pleasant St Ste 300
Canandaigua, NY
Dna Creative
(631) 300-2400
775 Park Ave
Huntington, NY
US Marketing & Media Assoc
(516) 338-9487
520 Main St
Westbury, NY
Design Essence
585.264.0705
9 Sugarbush Lane
Pittsford, NY
Media Connection
585-381-9710
10 Cross Ridge Rd.
Pittsford, NY
Young Ideas
(585) 394-3324
5580 Fossil Dr
Canandaigua, NY
Graywolff Productions Inc
(585) 396-7319
3674 W Lake Rd
Canandaigua, NY
Mars Advertising Co Inc
(914) 251-1380
3010 W Westchester Ave
Port Chester, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor