Expanding Outdoor Advertisements Cambria Heights NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Cambria Heights. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

J.P. Morgan
(212) 270-6000
270 Park Ave
New York, NY
Empire Promotional Products
(877) 477-6667
231 West 29th St.
New York, NY
E & H Marketing
(718) 460-7460
4306 Main St
Flushing, NY
Cazar Printing Advertisement
(718) 446-4606
4215 102ND St
Flushing, NY
Outside The Box Interactive LLC
(201) 610-0625
150 Bay St
Jersey City, NJ
EW Advertising
(212) 700-7456
160 W. 71 Street
New York, NY
E Promos Promotional Products, Inc.
(212) 286-8008
222 E. 44th Street
New York, NY
Allied Flushing Sales & Marketing Llc
(718) 886-8899
13304 39th Ave
Flushing, NY
Smile One Inc
(212) 239-1111
237 W 29TH St
New York, NY
Gotothezip.com
(718) 204-8510
1925 Ditmars Blvd
Astoria, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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