Expanding Outdoor Advertisements Cambria Heights NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Cambria Heights. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

E Promos Promotional Products, Inc.
(212) 286-8008
222 E. 44th Street
New York, NY
Outside The Box Interactive
(201) 610-0625
150 Bay St Apt 706
Jersey City, NJ
Grace Entertainment Marketing
(212) 673-3723
1873 43rd St
Astoria, NY
Newman Library Baruch College
(212) 802-2361
151 E 25TH St
New York, NY
L D Media Consulting
(212) 262-6605
361 W 52nd St
New York, NY
Highbrid Outdoor
(917) 716-4785
PO Box 470655
Brooklyn, NY
Tonangi Media
877-817-6334
725 River Rd.
Edgewater, NJ
Custom Signs Incorporated
(718) 667-3492
35 Hancock St
Staten Island, NY
Ad Design Advertising & Cmpstn
(718) 445-6901
12210 18TH Ave
Flushing, NY
Union Street Partners
(718) 237-8600
335 Union St Ste LL
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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