Expanding Outdoor Advertisements Buffalo NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Buffalo. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Expert Medical Marketing Inc
(716) 731-3334
2464 Woodthrush Ct
Niagara Falls, NY
Aadvantage Adverising
(716) 871-9671
2490 Delaware Ave
Buffalo, NY
Crowley Webb and Associates
(716) 856-2932 ext. 229
268 Main St., Ste. 400
Buffalo, NY
Peter M. Jones Strategic Consulting
(732) 842-0463
65 Middlesex Rd.
Buffalo, NY
Western New York Family, Inc.
(716) 836-3486
3147 Delaware Ave. Ste. B
Buffalo, NY
THE BUZZ
716-434-0802
6728 Akron Road
Lockport, NY
Greater Niagara Economic Development Marketing
(716) 285-0251
345 3rd St
Niagara Falls, NY
Choice One Communications
(716) 854-2494
Main Place Tower
Buffalo, NY
Sassy Design Group, Inc.
(716) 855-0055
300 Delaware Ave., Ste. 203
Buffalo, NY
GARP Enterprises, Ltd.
(716) 854-7541
172 Lake Street
Hamburg, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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