Expanding Outdoor Advertisements Brooklyn NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Brooklyn. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Advertising Public Relations New York
347 729-7904
Broadway
New York, NY
Expect Advertising, inc
973-777-8886 Ext 101
1033 Route 46
Clifton, NJ
Alphagraphics
(212) 889-0069
253 5th Ave # 3
New York City, NY
Piovezan Enterprise Inc
(973) 344-8686
160 Clifford St
Newark, NJ
Dorelle Inc
(201) 487-1770
18 Johnson Ave
Hackensack, NJ
ReachLocal
212.643.4300 ext 108
10 E. 33rd Steet
New York, NY
J.P. Morgan
(212) 270-6000
270 Park Ave
New York, NY
AMERICAN MEDIA NETWORK INC
718-637-1178
111-17-LIBERTY AVE
S.RICHMOND HILL, NY
ProdamSam
212-491-8500
370 W 116th St Ste 1C
New York, NY
Direct Marketing Service
(201) 795-0576
58 Van Reipen Ave
Jersey City, NJ

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Impact-Resistant Roofing Products Brooklyn NY
Roofing manufacturers are working to make their products more resistant to weather and impact. Installers should make sure they're keeping track of any new techniques that might accompany these new products.
- Hardwood Decks Brooklyn NY
- Innovative Products for Home Remodeling Projects Brooklyn NY
- Framing a Pergola Brooklyn NY
- Exterior Products Introduction Brooklyn NY
- Home Improvement Product Reviews Brooklyn NY
- Flashing in Siding Installations Brooklyn NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details