Expanding Outdoor Advertisements Brooklyn NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Brooklyn. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Simon Graphics LTD
(212) 447-1041
185 Madison Avenue
New York, NY
Makemoney
(212) 561-5690
7 Park Avenue
New York, NY
Teleteria
203 966 3700
1325 Avenue of the Americas
New York, NY
New York University/Scps
(212) 998-7070
7 E 12TH St Ste 11
New York, NY
Millionaire Blueprints City Magazines NYC & Northern NJ
877-325-8977
239 Washington Street, 4th Floor
Edison, NJ
A Better Image
(212) 684-2245
274 Madison Ave
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East West Marketing
(212) 951-7220
401 Fifth Avenue
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Partners & Levit Advertising
212/696-1200
47 West Street
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Gmlv LLC
(973) 848-1100
744 Broad St
Newark, NJ
Indianera.com
(732) 744-0037
200 Middlesex Essex Tpk #306 H
Iselin, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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