Expanding Outdoor Advertisements Brooklyn NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Brooklyn. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

A & A Advertising Incorporated
(212) 252-9555
149 Madison Ave
New York, NY
Piovezan Enterprise Inc
(973) 344-8686
160 Clifford St
Newark, NJ
Communication Associates Incorporated
(718) 351-2557
83 Cromwell Ave
Staten Island, NY
In House Ad Agency Inc
(212) 779-3700
99 Madison Ave
New York, NY
Promohut
(718) 252-1706
1123 Mcdonald Ave
Brooklyn, NY
Strategic Domain
212.812.1905
307 Seventh Avenue
New York, NY
Abstracta Structures
(212) 532-3710
347 5th Ave
New York, NY
Creative Field Marketing
(914) 709-0226
233 Alexander St
Yonkers, NY
Scratch & Win America
(718) 568-3504
900 South Ave
Staten Island, NY
Great Gee Distributors
(212) 964-8345
99 Hook Rd
Bayonne, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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