Expanding Outdoor Advertisements Bronxville NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Bronxville. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Blue Ribbon Premiums
(203) 869-3962
136 Havemeyer Pl
Greenwich, CT
Newman Library Baruch College
(212) 802-2361
151 E 25TH St
New York, NY
Ernest Distributors
(201) 868-4515
6400 Broadway
West New York, NJ
Hold End Distributors
(718) 260-9026
10 Grand Ave
Brooklyn, NY
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY
A & A Advertising Incorporated
(212) 252-9555
149 Madison Ave
New York, NY
Double Platinum Productions
(201) 866-5340
199 Hackensack Ave
Weehawken, NJ
Van Wagner Kiosk Advertising
(212) 699-8500
4750 Van Dam St
Long Island City, NY
Telecard Marketing Group
(718) 699-7317
8812 55th Ave
Flushing, NY
Local Internet Marketing
(646) 200-5958
86 Chambers St # 48
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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