Expanding Outdoor Advertisements Bronxville NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Bronxville. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Alan/Anthony Inc.
(212) 825-1582
55 Broad Street
New York, NY
HHC Marketing
(212) 840-3335
555 8th Avenue
New York, NY
ikalynn, llc
866-945-8150
333 Mamaroneck Avenue
White Plains, NY
Jerry Bloch Inc
(212) 675-7830
1133 Broadway Ste 1611
New York, NY
L D Media Consulting
(212) 262-6605
361 W 52nd St
New York, NY
Wheeler & Co.
203-344-1811
18R West End Ave.
Old Greenwich, CT
Jeff Martyr Design Concepts
(718) 884-2686
3777 Independence Avenue
Bronx, NY
United Print Group
(718) 392-4242
36-36 33rd Street
Long Island City, NY
Competitrack
(718) 482-4200
3636 33rd St Ste 501
Astoria, NY
Meister Associates
(212) 734-1589
556 E 87TH St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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