Expanding Outdoor Advertisements Bronxville NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Bronxville. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Mass Media Inc
718-384-6116
706 Bedford Ave
Brooklyn, NY
Graphic Solutions & Signs Hack
(201) 343-7446
187 Main St
Hackensack, NJ
Ad Design Advertising & Cmpstn
(718) 445-6901
12210 18TH Ave
Flushing, NY
Ernest Distributors
(201) 868-4515
6400 Broadway
West New York, NJ
Savvy New York Inc
(212) 967-0288
122 W 29th St
New York, NY
10 Advertising Inc
(212) 206-3944
22 W 21st St
New York, NY
Allied Flushing Sales & Marketing Llc
(718) 886-8899
13304 39th Ave
Flushing, NY
Williams Radio
(212) 757-6868
77 Columbia St
New York, NY
Media Sales Intl Inc
(212) 966-1796
449 Broadway
New York, NY
Outside The Box Interactive LLC
(201) 610-0625
150 Bay St
Jersey City, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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