Expanding Outdoor Advertisements Bronx NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Bronx. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Craig Communications
516-766-2980
3334 Long Beach Road`
Oceanside, NY
vacale inc
862-207-9654
35 park st 1R
BLOOMFIELD, NJ
Feury Marketing Inc
(973) 465-0900
61-89 Avenue K
Newark, NJ
Hainsworth Marketing Svcs
(914) 457-5098
25 Spruce St
Yonkers, NY
Gallaghersfashion.com
(212) 473-0840
126 E 12TH St
New York, NY
50 000 Feet Incorporated
(212) 253-8222
224 W 30th St
New York, NY
ClassifiedsGiant.com
347-541-9081
3496 Jerome Ave
bronx, NY
Mi Dulce Restaurante
(973) 481-0011
40 Jay St
Newark, NJ
Map Sign Design LLC
(201) 253-0877
300 Observer Hwy
Hoboken, NJ
Ad Lib Unlimited
(718) 382-0900
1507 Ave M Ste 200
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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