Expanding Outdoor Advertisements Bronx NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Bronx. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The Lustigman Firm
(212) 683-9180
149 Madison Avenue
New York, NY
Map Sign Design LLC
(201) 253-0877
300 Observer Hwy
Hoboken, NJ
Rolez Advertising
(718) 784-5040
2825 Borden Ave
Long Island City, NY
Manhattan Marketing Inc
(212) 945-3027
320 Albany St
New York, NY
Matrix Media
(718) 265-2748
1015 Surf Ave
Brooklyn, NY
Persuasive Brands
201-947-7250
121
Leonia, NJ
10 Advertising Inc
(212) 206-3944
22 W 21st St
New York, NY
Park Hill Advertising
(914) 963-7830
135 Park Hill Ave Apt 2
Yonkers, NY
Wkdm
(212) 966-8700
1457 Broadway
New York, NY
Trans Alliance Distributors
(718) 274-9328
3616 19th Ave
Long Island City, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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