Expanding Outdoor Advertisements Bronx NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Bronx. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

handshake Marketing
516-767-9394
85 Old Shore Road
Port Washington, NY
New York Financial Company
800-930-4419
67 Wall Street
New York, NY
Cazar Printing Advertisement
(718) 446-4606
4215 102ND St
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Creative Solution Advertising
(718) 393-8500
304 E 91st St
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Brooklyn Text Message Marketing
(646) 350-8632
9602 glenwood rd suite 164
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50 000 Feet Incorporated
(212) 253-8222
224 W 30th St
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Island Yellow
(718) 252-6387
1982 Flatbush Avenue
Brooklyn, NY
Aar Partners
(212) 644-0790
155 E 55TH St Ste 5C
New York, NY
10 Advertising Inc
(212) 206-3944
37 W 19th St
New York, NY
Savvy New York Inc
(212) 967-0288
122 W 29th St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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