Expanding Outdoor Advertisements Brockport NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Brockport. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Premier Social Media
585-214-0586
150 Lucius Gordon Dr
West Henrietta, NY
Siren Marketing
585-278-7485
431 Western Drive
Rochester, NY
The Craig Business Group Inc
(585) 244-4940
895 Winton Rd S
Rochester, NY
Klemann & Lewis Industries Co
(585) 244-4125
2290 East Ave
Rochester, NY
Community Church Events
(585) 247-7463
1350 Buffalo Rd Ste 5
Rochester, NY
PHinney Rankin inc.
585 225-4670
234 West Craig Hill Drive
Rochester, NY
David Pascal
585-473-3321
3165 Elmwood Avenue
Rochester, NY
Butler Till Media Servs
(585) 473-3740
2349 Monroe Ave
Rochester, NY
Sigma Marketing Group
(585) 473-7300
1850 Winton Rd S
Rochester, NY
Metrix Marketing Inc
(585) 334-0890
40 Wildbriar Rd
Rochester, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Flashing in Siding Installations Brockport NY
A constant problem that contractors see in siding installations is improper flashing or, even worse, no flashing at all. Relying on caulk alone to keep water from leaking into homes is not a good practice. Whether you're talking about wood, fiber-cement, or vinyl siding, three areas in particular can prove problematic.
- Innovative Products for Home Remodeling Projects Brockport NY
- Home Improvement Product Reviews Brockport NY
- Impact-Resistant Roofing Products Brockport NY
- Exterior Products Introduction Brockport NY
- Framing a Pergola Brockport NY
- Hardwood Decks Brockport NY