Expanding Outdoor Advertisements Brockport NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Brockport. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

PHinney Rankin inc.
585 225-4670
234 West Craig Hill Drive
Rochester, NY
Siren Marketing
585-278-7485
431 Western Drive
Rochester, NY
Catalyst Direct Inc
(585) 453-8300
110 Marina Dr
Rochester, NY
Klemann & Lewis Industries Co
(585) 244-4125
2290 East Ave
Rochester, NY
Form Collective
(585) 232-5580
248 East Ave Ste 102
Rochester, NY
Name Your Flavor Models
5855466098
1198mt hope.
Rochester, NY
David Pascal
585-473-3321
3165 Elmwood Avenue
Rochester, NY
Butler Till Media Servs
(585) 473-3740
2349 Monroe Ave
Rochester, NY
The Craig Business Group Inc
(585) 244-4940
895 Winton Rd S
Rochester, NY
Frontline Advertising
(585) 244-1300
890 Westfall Rd Ste C
Rochester, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Innovative Products for Home Remodeling Projects Brockport NY
The company's line of vinyl siding elements is certified by the Vinyl Siding Institute and is designed to look like authentic handcrafted cedar. Each piece is hand-formed using unique molds patterned from rough-hewn cedar.
- Exterior Products Introduction Brockport NY
- Flashing in Siding Installations Brockport NY
- Framing a Pergola Brockport NY
- Impact-Resistant Roofing Products Brockport NY
- Home Improvement Product Reviews Brockport NY
- Hardwood Decks Brockport NY