Expanding Outdoor Advertisements Brockport NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Brockport. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

GENO Communications, inc
585.230.5411
140 Fleetwood Dr
Rochester, NY
Siren Marketing
585-278-7485
431 Western Drive
Rochester, NY
Sigma Marketing Group
(585) 473-7300
1850 Winton Rd S
Rochester, NY
Frontline Advertising
(585) 244-1300
890 Westfall Rd Ste C
Rochester, NY
Metrix Marketing Inc
(585) 334-0890
40 Wildbriar Rd
Rochester, NY
Atomic Design
585 2718661
277 Alexander St. #208
Rochester, NY
David Pascal
585-473-3321
3165 Elmwood Avenue
Rochester, NY
Catalyst Direct Inc
(585) 453-8300
110 Marina Dr
Rochester, NY
A Good Sign Company
(585) 266-7018
2223 Norton St
Rochester, NY
Spin Marketing Inc
(585) 454-0894
69 Cascade Dr Apt 402
Rochester, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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