Expanding Outdoor Advertisements Brewster NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Brewster. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Q-Search, Inc.
(845) 296-1176
Hollowbrook Office Park 11 Marshall Road, Suite 1M
Wappingers Falls, NY
Cooper Marketing Group
(203) 797-9386
5 Shelter Rock Rd
Danbury, CT
Fosina Marketing Group Inc
(203) 794-0795
98 Mill Plain Rd
Danbury, CT
Marketing Media Inc
(203) 207-0227
248 Main St
Danbury, CT
Marketing Group The Incorporated
(203) 322-3421
44 Skymeadow Dr
Stamford, CT
Affordable Business Advertising
845-702-6787
1830 South Road
Wappinger Falls, NY
C C D Marketing Inc
(203) 744-1513
36 Mill Plain Rd
Danbury, CT
D C Media & Marketing
(203) 792-3917
36 Mill Plain Rd
Danbury, CT
Marketing Directions Associates Inc
(203) 746-4376
65 Ball Pond Rd
Danbury, CT
Vci Marketing
(203) 778-3338
1 Louis Allan Dr
Danbury, CT

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor