Expanding Outdoor Advertisements Binghamton NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Binghamton. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

3I Graphics & Display
(607) 723-8941
514 Chenango St
Binghamton, NY
Contractor 2020
(607) 231-2199
1 Crestmont Rd
Binghamton, NY
Kostyshak & Assoc
(607) 797-3703
113 Kostyshak Rd
Binghamton, NY
R V S A Advertising
(607) 797-4222
236 Main St
Binghamton, NY
Smart Company USA
(607) 348-0403
32 W State St
Binghamton, NY
Neighborhood Shopper
607 237 0103
22 Ronan st
Binghamton, NY
Ad Elements Llc
(607) 741-0808
19 Chenango St Ste 101
Binghamton, NY
Enjoy City North Incorporated
(607) 584-5061
49 Court St
Binghamton, NY
Performance Bridge
(607) 723-3772
115 Court St
Binghamton, NY
Multi-Media Services
(607) 231-2199
1 Crestmont Rd
Binghamton, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor