Expanding Outdoor Advertisements Bellmore NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Bellmore. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

DMwholesale.com
718 554 6148
9114 Avenue N
Brooklyn, NY
Stop And Stare Mobile Media
718-409-2310
1315 Blondell Ave
Bronx, NY
Dream Finders Marketing
(718) 505-2177
9131 Queens Blvd
Flushing, NY
Italian Communications Network
(718) 779-6777
6929 Eliot Ave
Flushing, NY
Moss Marketing Inc
(718) 418-8758
6419 Myrtle Ave
Flushing, NY
Vicari Group, LTD
(718) 848-8049
160-48 86th Street
Howard Beach, NY
WebMarketMedia.com
631-383-6052
Babylon
Babylon, NY
Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
Ad Design Advertising & Cmpstn
(718) 445-6901
12210 18TH Ave
Flushing, NY
Jones Marketing & Management
(347) 840-0608
1560 Waters Edge Dr
Flushing, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Innovative Products for Home Remodeling Projects Bellmore NY
The company's line of vinyl siding elements is certified by the Vinyl Siding Institute and is designed to look like authentic handcrafted cedar. Each piece is hand-formed using unique molds patterned from rough-hewn cedar.
- Flashing in Siding Installations Bellmore NY
- Exterior Products Introduction Bellmore NY
- Impact-Resistant Roofing Products Bellmore NY
- Home Improvement Product Reviews Bellmore NY
- Framing a Pergola Bellmore NY
- Hardwood Decks Bellmore NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details