Expanding Outdoor Advertisements Bellerose NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Bellerose. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

50 000 Feet Incorporated
(212) 253-8222
224 W 30th St
New York, NY
Fabian Rossano Studios Inc.
212 691-4123
348 West 14th Street, Fl 3
New York, NY
Virtual Healthcare Tours
718-204-1317
244 Fifth Avenue Suite A276
New York, NY
AAA Leos Advertising
(718) 543-0095
220 W 238th St
Bronx, NY
Blur Advertising
(212) 375-8335
20 Cooper Sq
New York, NY
Mongiello Associates
646-530-8347
590 Madison Avenue
New York, NY
Ads Advertising
(212) 486-7382
227 E 57th St
New York, NY
Agent-cy Online Marketing
212-209-3975
708 3rd Avenue
New York, NY
Rolez Advertising
(718) 784-5040
2825 Borden Ave
Long Island City, NY
Weinstock Distributions Inc
(718) 265-4334
4619 Surf Ave
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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