Expanding Outdoor Advertisements Bellerose NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Bellerose. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The ARF
212.751.5656
New York, NY
Hammerhead Advertising
(201) 610-1313
720 Monroe St
Hoboken, NJ
Grace Entertainment Marketing
(212) 673-3723
1873 43rd St
Astoria, NY
Adverticomm Group Llc
(646) 742-1362
50 W 34TH St
New York, NY
Brooklyn Text Message Marketing
(646) 350-8632
9602 glenwood rd suite 164
Brooklyn, NY
AG Advertising & Marketing
718-841-7153
8th Ave
Manhattan, NY
ikalynn, llc
866-945-8150
333 Mamaroneck Avenue
White Plains, NY
Flex-Med Marketing & Management
(718) 224-8350
6120 Grand Central Pkwy
Flushing, NY
Winglatino
(212) 500-9400
1114 5TH Ave Ste 11
New York, NY
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Flashing in Siding Installations Bellerose NY
A constant problem that contractors see in siding installations is improper flashing or, even worse, no flashing at all. Relying on caulk alone to keep water from leaking into homes is not a good practice. Whether you're talking about wood, fiber-cement, or vinyl siding, three areas in particular can prove problematic.
- Framing a Pergola Bellerose NY
- Hardwood Decks Bellerose NY
- Exterior Products Introduction Bellerose NY
- Impact-Resistant Roofing Products Bellerose NY
- Home Improvement Product Reviews Bellerose NY
- Innovative Products for Home Remodeling Projects Bellerose NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details