Expanding Outdoor Advertisements Beacon NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Beacon. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

the i am group, inc.
800-421-2358
270 Station Road
Rock Tavern, NY
About Town
(845) 691-2089
PO Box 474
New Paltz, NY
Phillies Bridge Farm Project, Inc.
(845) 256-9108
45 Phillies Bridge Road
New Paltz, NY
PDQ Business Printers
(845) 255-5500
8 New Paltz Plaza
New Paltz, NY
Allse Brand Names
(845) 485-6538
72 Fairview Ave
Poughkeepsie, NY
Dutchess County Restaurants.com
914-523-3293
Hopewell Junction, NY
Affordable Business Advertising
845-702-6787
1830 South Road
Wappinger Falls, NY
The Arts Community
(845) 417-8593
PO Box 548
New Paltz, NY
Tantillo's Farm Market
(845) 255-6196
730 State Route 208
Gardiner, NY
Djm Distribution & Supply
(845) 486-7605
35 Patrick Ln
Poughkeepsie, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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