Expanding Outdoor Advertisements Beacon NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Beacon. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

PianoSummer
(845) 257-3872
School of Fine & Performing Arts
New Paltz, NY
Jenkins & Lueken Orchards
(845) 255-0999
69 Yankee Folly Road
New Paltz, NY
Organized & Clutter-Free
(212) 864-2165
PO Box 187
New Paltz, NY
TVB Enterprises
(845) 255-5008
New Paltz, NY
Greystone Partners
(845) 223-1950
149 Union St
Poughkeepsie, NY
Risk Managed Marketing(SM)
845-265-7000
292 Main Street
Cold Spring, NY
Adventure- Junction.com
(845) 256-8073
1188 Albany Post Rd.
Gardiner, NY
RCM Biomedical VisCom LLC
(845) 242-1559
1 Little Pond Lane
Wallkill, NY
Dressel Farms
(845) 255-0693 (845) 255-7717
271 State Route 208
New Paltz, NY
Spectrum Graphics & Print
(845) 473-4400
306 Main St
Poughkeepsie, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor