Expanding Outdoor Advertisements Bayside NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Bayside. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Persuasive Brands
201-947-7250
121
Leonia, NJ
Angela Roper's Public Relations
(347) 406-8057
484 Washington Ave
Brooklyn, NY
Jones & Associates Communications
(201) 200-1080
111 Wayne St
Jersey City, NJ
Winglatino
(212) 500-9400
1114 5TH Ave Ste 11
New York, NY
Hold End Distributors
(718) 260-9026
10 Grand Ave
Brooklyn, NY
Strategic Domain
212.812.1905
307 Seventh Avenue
New York, NY
Hungarian Trade Commision, Hungarian Embassy
(212) 752-3060
150 E. 58th Street
New York, NY
Teleteria
203 966 3700
1325 Avenue of the Americas
New York, NY
Graphic Solutions & Signs Hack
(201) 343-7446
187 Main St
Hackensack, NJ
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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