Expanding Outdoor Advertisements Bayside NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Bayside. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Highbrid Outdoor
(917) 716-4785
PO Box 470655
Brooklyn, NY
Fabian Rossano Studios Inc.
212 691-4123
348 West 14th Street, Fl 3
New York, NY
B & A Frontier Marketing Corp
(718) 321-0715
3312 Farrington St
Flushing, NY
Dorelle Inc
(201) 487-1770
18 Johnson Ave
Hackensack, NJ
Akc
(212) 696-8200
260 Madison Ave Ste 200
New York, NY
Abstracta Structures
(212) 532-3710
347 5th Ave
New York, NY
Wunderman
(212) 941-3000
285 Madison Avenue
New York, NY
Direct Access Marketing
(201) 239-0500
629 Grove St
Jersey City, NJ
Blue Ribbon Premiums
(203) 869-3962
136 Havemeyer Pl
Greenwich, CT
Foundation World Inc
(212) 941-6721
435 Broome St
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Home Improvement Product Reviews Bayside NY
Mag-Lock, a one-touch magnetic lock, is now standard on Jeld-Wen's Premium Vinyl slider and single-hung windows. The lock operates with just one finger or the side of a hand, the maker says, so it works for the age-in-place market.
- Framing a Pergola Bayside NY
- Flashing in Siding Installations Bayside NY
- Innovative Products for Home Remodeling Projects Bayside NY
- Exterior Products Introduction Bayside NY
- Hardwood Decks Bayside NY
- Impact-Resistant Roofing Products Bayside NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details