Expanding Outdoor Advertisements Bayside NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Bayside. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

On Press Graphics, Inc.
(212) 278-8300
250 West 40th Street
New York, NY
Moroney & Vermont
(212) 679-2131
2150 19th St # 1
Astoria, NY
Multi Pure Independent Distr
(212) 732-5326
126 Chambers St
New York, NY
East House Creative
201.585.7881
120 Sylvan Avenue, Suite 1
Englewood Cliffs, NJ
Lawline.com
(212) 514-8035
61 Broadway
New York, NY
ePromos Promotional Products Inc.
914-329-2227
222 East 44th Street
New York, NY
Marketing Information Network
(201) 626-4800
30 Newport Pkwy
Jersey City, NJ
Media Audit Council
888-888-8888
244 Fifth Avenue – Suite 1452
New York, NY
Trans Alliance Distributors
(718) 274-9328
3616 19th Ave
Long Island City, NY
Old Bridge Communications Inc
(212) 693-8100
39 Bowery # 213
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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