Expanding Outdoor Advertisements Baldwin NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Baldwin. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

First Impressions
(212) 828-2747
1305 Madison Avenue
New York, NY
Ad Design Advertising & Cmpstn
(718) 445-6901
12210 18TH Ave
Flushing, NY
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
Kor411.Comllc
(718) 779-6079
9608 Northern Blvd
Flushing, NY
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY
Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
Peerless Importers Inc.
(718) 383-5500
16 Bridgewater Street
New York, NY
Cazar Printing Advertisement
(718) 446-4606
4215 102ND St
Flushing, NY
Telecard Marketing Group
(718) 699-7317
8812 55th Ave
Flushing, NY
Flex-Med Marketing & Mgmt
(718) 224-8350
1749 215th St
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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