Expanding Outdoor Advertisements Baldwin NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Baldwin. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

United Print Group
(718) 392-4242
36-36 33rd Street
Long Island City, NY
Thinkhouse Advertising
917-805-0480
Connelly Rd.
Huntington, NY
Delta Advertising Display Warehouse
(718) 729-7887
50-20 27
Long Island City, NY
Ad Design Advertising & Cmpstn
(718) 445-6901
12210 18TH Ave
Flushing, NY
K W Distributors
(718) 843-3500
9018 Liberty Ave
Jamaica, NY
Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
Queens Digest LLC
917-412-0476
91-21 86th Road
Woodhaven, NY
Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
Competitrack
(718) 482-4200
3636 33rd St Ste 501
Astoria, NY
Gotothezip.com
(718) 204-8510
1925 Ditmars Blvd
Astoria, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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