Expanding Outdoor Advertisements Baldwin NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Baldwin. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Angela Roper's Public Relations
(347) 406-8057
484 Washington Ave
Brooklyn, NY
Bronx Penny Pincher Advtng
(718) 828-1104
3797 E Tremont Ave
Bronx, NY
Cashoy Distribution Inc
(718) 505-1541
3930 62ND St
Flushing, NY
Creative Solution Advertising
(718) 393-8500
304 E 91st St
New York, NY
Promohut
(718) 252-1706
1123 Mcdonald Ave
Brooklyn, NY
Island Yellow
(718) 252-6387
1982 Flatbush Avenue
Brooklyn, NY
Poster Printers
718-451-1790
1940 Utica Avenu
Brooklyn, NY
Ad Lib Unlimited
(718) 382-0900
1507 Ave M Ste 200
Brooklyn, NY
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
Rajath Kumar Consultants
(718) 615-9100
1401 Gravesend Neck Rd
Brooklyn, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Hardwood Decks Baldwin NY
Owning an elegant hardwood deck can feel like a tropical fantasy. The rich color variations and stylish grains of woods like ipé, mahogany, and walnut provide an exotic twist to a home's outdoor extension.
- Home Improvement Product Reviews Baldwin NY
- Impact-Resistant Roofing Products Baldwin NY
- Flashing in Siding Installations Baldwin NY
- Innovative Products for Home Remodeling Projects Baldwin NY
- Exterior Products Introduction Baldwin NY
- Framing a Pergola Baldwin NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details