Expanding Outdoor Advertisements Auburn NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Auburn. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

JMP Design
(315) 727-1388
4867 Sherwood Dr.
Syracuse, NY
Creme Della Creme Cpywrt & Comm
(315) 704-0397
55 Lansing St
Auburn, NY
Haley Marketing Group
(716) 631-8981
6028 Sheridan Dr
Buffalo, NY
Insite Advertising Inc
(212) 391-9048
149 5th Ave
New York, NY
Maley Inc
(212) 366-6123
1123 Broadway Ste 1006
New York, NY
The Adworks
315.685.2443
Skaneateles, NY
Harron Communications Television Advertising
(315) 253-6271
32 Owasco St
Auburn, NY
Harron Communications Television Advertising
(315) 253-6272
32 Owasco St
Auburn, NY
Target Marketing and Design Inc
(631) 226-5234
551 17th St
Babylon, NY
Darwin Digital
(212) 807-3700
375 Hudson St Bsmt 3
New York, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor