Expanding Outdoor Advertisements Auburn NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Auburn. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

JMP Design
(315) 727-1388
4867 Sherwood Dr.
Syracuse, NY
Creme Della Creme Cpywrt & Comm
(315) 704-0397
55 Lansing St
Auburn, NY
Terry Alan Advtg
(516) 883-2540
48 Davis Ave
Port Washington, NY
In Your Face Marketing
(631) 979-3848
546 Route 111
Hauppauge, NY
Marine Development & Research Corp
(516) 546-1162
2116 Merrick Ave Ste 4001
Merrick, NY
The Adworks
315.685.2443
Skaneateles, NY
Harron Communications Television Advertising
(315) 253-6271
32 Owasco St
Auburn, NY
Harron Communications Television Advertising
(315) 253-6272
32 Owasco St
Auburn, NY
Rockford Group the
(845) 624-1322
75 N Middletown Rd
Nanuet, NY
Wilcock Associates
(518) 347-1751
277 State St Ste 314
Schenectady, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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