Expanding Outdoor Advertisements Astoria NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Astoria. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Jeff Martyr Design Concepts
(718) 884-2686
3777 Independence Avenue
Bronx, NY
Marketing Solutions Corp
201-787-0541
41 Dumont Ave
Clifton, NJ
Omni Development & Marketing
(212) 688-5550
757 3RD Ave
New York, NY
Eyeglassdirect.com
(718) 444-1092
7320 Ave M
Brooklyn, NY
Obis Inc
(212) 254-2508
670 Broadway Rm 505
New York, NY
VIDA Design & Advertising
908-624-1100
1018 Stuyvesant Avenue
Union, NJ
Tonangi Media
877-817-6334
725 River Rd.
Edgewater, NJ
All-Ways Advertising Co
(908) 289-8318
1209 Central Ave Ste A
Hillside, NJ
Media Artemis
(201) 216-1175
500 Washington St
Hoboken, NJ
Gallaghersfashion.com
(212) 473-0840
126 E 12TH St
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Hardwood Decks Astoria NY
Owning an elegant hardwood deck can feel like a tropical fantasy. The rich color variations and stylish grains of woods like ipé, mahogany, and walnut provide an exotic twist to a home's outdoor extension.
- Exterior Products Introduction Astoria NY
- Framing a Pergola Astoria NY
- Innovative Products for Home Remodeling Projects Astoria NY
- Home Improvement Product Reviews Astoria NY
- Impact-Resistant Roofing Products Astoria NY
- Flashing in Siding Installations Astoria NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details