Expanding Outdoor Advertisements Astoria NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Astoria. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

J.P. Morgan
(212) 270-6000
270 Park Ave
New York, NY
Pier 41 Advertising
(718) 254-7437
499 Van Brunt Street
Brooklyn, NY
Marketing Mentors Network, Inc.
(212) 831-1559
1435 Lexington Avenue
New York, NY
ClassifiedsGiant.com
347-541-9081
3496 Jerome Ave
bronx, NY
Latino Post
(347) 846-8882
25-21 47 street
Astoria, NY
MRC Medical Communicatiions
201-986-0251
496 Kinderkamack Road
Oradell, NJ
Sir Speedy
(212) 564-9320
14 Penn Plaza (Lobby)
New York, NY
Marketing Alliance
(212) 659-7777
730 5th Avenue
New York, NY
EDB Agency
917-716-0889
91 Charles Street
New York, NY
Hold End Distributors
(718) 260-9026
10 Grand Ave
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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