Expanding Outdoor Advertisements Arverne NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Arverne. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

On Press Graphics, Inc.
(212) 278-8300
250 West 40th Street
New York, NY
Poster Printers
718-451-1790
1940 Utica Avenu
Brooklyn, NY
Faby Distributors Corp
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Apostilla.com
(212) 922-9381
60 E 42nd St # 3502
New York, NY
Brooklyn Text Message Marketing
(646) 350-8632
9602 glenwood rd suite 164
Brooklyn, NY
Alan/Anthony Inc.
(212) 825-1582
55 Broad Street
New York, NY
NaturScience
(516) 319-5587
118 Chicago Avenue
Massapequa, NY
Omni Development & Marketing
(212) 688-5550
757 3RD Ave
New York, NY
International News & Tobacco
(212) 807-1540
108 University Pl
New York, NY
Constant Contact
917-414-1396
302 Sunset Key
Secaucus, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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