Expanding Outdoor Advertisements Arverne NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Arverne. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

First Impressions
(212) 828-2747
1305 Madison Avenue
New York, NY
No Sugar, No Cream...
646-498-8681
444 Central Park West
New York, NY
Mtm Advertising Assoc Inc
(212) 679-7572
210 E 15TH St
New York, NY
Regan Campbell Ward
(646) 742-2200
150 East 42nd Street
New York, NY
I M Unlimited
(212) 685-2922
26 W 27th St
New York, NY
Emt Marketing
(646) 707-3479
638 West End Av
New York, AK
Ken Glickman Associates
(646) 314-5251
10 W. 15th Street
New York, NY
Competitrack
(718) 482-4200
3636 33rd St Ste 501
Astoria, NY
Multi Pure Independent Distr
(212) 732-5326
126 Chambers St
New York, NY
10 Advertising Inc
(212) 206-3944
37 W 19th St
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details