Creative Copywriting: A Key To Huge ProfitsAuthor: Calvin McCarthy
Copywriting is "getting across the perfect message, with the perfect words." Copywriting, in particular, holds the key to our buying decisions. Copywriting encompasses marketing messages that appear in a wide variety of media, including print ads, television commercials, radio ads, billboards, online ads, Web sites, catalogs, and more. The medium where the copywriting will be used often dictates the type of message that will effectively speak to consumers and move them to action.About the Author:
Effective copywriting reaches an audience and motivates them to take a desired action with skilled content development that clearly communicates a specific goal. When experienced copywriters develop content for brochures, catalogs, commercial scripts, post cards, sell sheets, or web pages, a company's success soars to another level. Effective copywriting urges your potential customers to take action on your sales messages. If you use well-crafted copy in your business, you're likely going to be ahead of much of your competition. Effective Copywriting will successfully convey the unique message or viewpoint intended. The main purpose of Copywriting is to promote a particular product, service or idea and persuade the reader to take certain actions.
Marketing and copywriting are directly linked. Good marketers can truly be good copywriters, as well as effective copywriters can be good marketers. Marketing is copy (text) that entices your visitors to stay and explore your site.
Provide them with useful headings, sub headings and bulleted lists. This is a great way of introducing key ideas to them deliberately. But in choosing great headline, consider the following:
∗Direct approach. State in a straightforward way, the products or services you are offering.
∗Indirect approach. You might try to use double-entendre just to attract readers/customers.
∗The journalist approach. Journalism is a craft that people work really hard to become good at. It’s not just the convergence of a lot of information in one place.
∗"How To...". In writing, always consider the "six Ws": Who, What, Where, When, Why, and How. "How to" seems to work best of all for headlines. Free knowledge is what prople need.
∗Ask the reader a question. Question type of headline copy writing must be crafted well. It must not simply ask a question. Questions in headlines do the same. Questions remain as to how tame can a tiger be.
When you get to the copywriting body, remember these thigs:
∗The six Ws.
∗The first sentence must be emotionally appealing with a promise of solutions to come later on in the text.
∗Language must be simple. Avoid long words.
∗Back up assertions with facts. Always give justifications.
∗Ask the reader what to buy from you.
These copywriting techniques are proven profitable. Use it.
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