Classified Advertising New York

Classified ads are a brief, direct way for buyers to grasp the essentials of what you have for sale.

Local Companies

Abbey Mecca & Company
716-633-1218
26 Mississippi St. | Suite 100
Buffalo, NY
Monkey Boy Industries, Inc.
(845) 901-6285
74 Marakill Lane
New Paltz, NY
Smg Directory Marketing
(585) 249-6100
160 Allens Creek Rd Ste 9
Rochester, NY
Mercury Commerce Inc
(212) 307-7001
221 W 57th St Fl 2
New York, NY
Cell the Deal mobile maketing
607-222-0796
1701 State highway 7
Bainbridge, NY
Empire Promotional Products
(877) 477-6667
231 West 29th St.
New York, NY
Poster Printers
718-451-1790
1940 Utica Avenu
Brooklyn, NY
Adelphia Media Services
(518) 561-9728
7309 State Route 9
Plattsburgh, NY
Staten Island View
(718) 227-2100
359 Cleveland Ave
Staten Island, NY
The House of Sandburg
(716) 634-8441
81 Mill St.
Williamsville, NY
Data Provided by:
  

provided by: 

Classified ads are a brief, direct way for buyers to grasp the essentials of what you have for sale. Many readers find the classified sections of newspapers and trade magazines to be virtual directories of products and services—no fluff, just easily understood information in a sensible way to buy.

People who have time to read a newspaper or magazine also have time to read your ad and act on it. They read classifieds because they are looking for something. When readers elect to study ads they do not ask you to arrange tricky displays, stock every style, color, and imaginable quantity. They do not take up time asking questions about your product or service, then walk out the door. Their reading time is just as valuable to them as your advertising is to you.

Classified ads require no professional art work, photographs or drawings, no expensive typesetting or elaborate mechanicals. The magazine or newspaper assures correctness, and delivers your ad into the hands of its readers. You may see newspaper and magazine articles like "Mail Order Buying Tips." Notice how frequently they stress, "Write or phone for a current catalog." That's another job your classified ad can do. It tells readers what you sell, and how to get additional information.

Know Your Prospects

The objective of any advertising—especially classified ads—is to reach people with purchasing power who have need for a product or service, immediately. You want to make the reader aware of an unsatisfied need or wish.

Offer a Benefit

Classified advertising can specialize. Offer that specialization in your ad, rather than pay a less-than-qualified salesperson who is not trained in your particular field.

Know Your Audience.

Make the offer specific. These facts motivate the reader toward a decision. Your classified ad must answer the question: What is in it for the buyer?

Develop a mental picture of people who will be interested in your product or service. Imagine how they talk, what they like, even how you think they look. After you have put yourself in their shoes, try to write your ad in language they can understand.

You do not have to pick winning, top circulation magazines. Instead, select local business journals, trade magazines, and the classified section of your community newspaper. Select the publication in which to run your ad by finding out about their readers and the editorial material they feature. You can also use classified advertising to call attention to your display ads elsewhere in the issue. Classifieds make frequency in advertising possible without breaking a modest budget.

The average reader devotes about three seconds to reading an ad. Make that time a good investment. Use those three seconds to make your ad interesting and hold the reader's attention. First tell the story, the advantages, benefits, descriptions, and details. Then get to the details of how to order or request additional information.

Tests show that buyers act more positively when no decision is required in a buying decision. When no choice is required, the only decision is yes or no to respond to your offer. Good classified ad copy presents the nuts-and-bolts information in a readable style that is distinctive, arresting, and sticks in readers' minds.

Select the publication you plan to advertise in by getting to know it. Read the articles. See who is advertising. All of this tells you about readers. Study the specifications for classified ads in that publication. Select a suitable classification—do not select one just because there are only a few ads under that heading.

Key your ad. Keys are used for testing and tallying your advertising. A key is a word, number, or change in spelling frequently in the address. When tabulating results, be sure they are clearly defined. Do not make a major decision based on minor results. Did you allow sufficient time to elapse before you cut off tabulation? Consider the pass-along life of the publication.

There is no quick or easy way to find out what months or offers are best for you. Tabulating the keys will give you the answer. Understand that it often takes two months from the time you send in your ad until the magazine is printed. Allow time for distribution.

Will it work? Before you send in your copy, ask yourself these questions: Would you buy the product based on your ad? Is the ad clear and easy to read? Have you told the prospects everything of importance? Is your ad brief and to the point?

Once customers have confidence in you, they become prime prospects for additional offers. Classifieds can be used to build a mailing list and solicit additional business. Whatever you do, keep in mind that nothing happens until somebody sells something!

George's company, ProTrain, is available for special assignments in sales and marketing. He can be reached at georgemreinfeld@juno.com.

author: By George Reinfeld


Regional Articles
- Classified Advertising Albany NY
- Classified Advertising Amityville NY
- Classified Advertising Amsterdam NY
- Classified Advertising Arverne NY
- Classified Advertising Astoria NY
- Classified Advertising Auburn NY
- Classified Advertising Babylon NY
- Classified Advertising Baldwin NY
- Classified Advertising Baldwinsville NY
- Classified Advertising Ballston Spa NY
- Classified Advertising Bay Shore NY
- Classified Advertising Bayside NY
- Classified Advertising Beacon NY
- Classified Advertising Bellerose NY
- Classified Advertising Bellmore NY
- Classified Advertising Bethpage NY
- Classified Advertising Binghamton NY
- Classified Advertising Brentwood NY
- Classified Advertising Brewster NY
- Classified Advertising Brockport NY
- Classified Advertising Bronx NY
- Classified Advertising Bronxville NY
- Classified Advertising Brooklyn NY
- Classified Advertising Buffalo NY
- Classified Advertising Cambria Heights NY
- Classified Advertising Camillus NY
- Classified Advertising Canandaigua NY
- Classified Advertising Centereach NY
- Classified Advertising Central Islip NY
- Classified Advertising Clifton Park NY
- Classified Advertising Cohoes NY
- Classified Advertising College Point NY
- Classified Advertising Commack NY
- Classified Advertising Copiague NY
- Classified Advertising Coram NY
- Classified Advertising Corning NY
- Classified Advertising Corona NY
- Classified Advertising Cortland NY
- Classified Advertising Cortlandt Manor NY
- Classified Advertising Deer Park NY
- Classified Advertising Delmar NY
- Classified Advertising Depew NY
- Classified Advertising Dunkirk NY
- Classified Advertising East Amherst NY
- Classified Advertising East Aurora NY
- Classified Advertising East Elmhurst NY
- Classified Advertising East Islip NY
- Classified Advertising East Meadow NY
- Classified Advertising East Northport NY
- Classified Advertising East Setauket NY
- Classified Advertising East Syracuse NY
- Classified Advertising Elmhurst NY
- Classified Advertising Elmira NY
- Classified Advertising Elmont NY
- Classified Advertising Endicott NY
- Classified Advertising Fairport NY
- Classified Advertising Far Rockaway NY
- Classified Advertising Farmingdale NY
- Classified Advertising Farmingville NY
- Classified Advertising Floral Park NY
- Classified Advertising Flushing NY
- Classified Advertising Forest Hills NY
- Classified Advertising Franklin Square NY
- Classified Advertising Fredonia NY
- Classified Advertising Freeport NY
- Classified Advertising Fresh Meadows NY
- Classified Advertising Fulton NY
- Classified Advertising Garden City NY
- Classified Advertising Glen Cove NY
- Classified Advertising Glen Oaks NY
- Classified Advertising Glens Falls NY
- Classified Advertising Gloversville NY
- Classified Advertising Great Neck NY
- Classified Advertising Hamburg NY
- Classified Advertising Hauppauge NY
- Classified Advertising Hempstead NY
- Classified Advertising Hicksville NY
- Classified Advertising Hilton NY
- Classified Advertising Holbrook NY
- Classified Advertising Hollis NY
- Classified Advertising Hopewell Junction NY
- Classified Advertising Horseheads NY
- Classified Advertising Howard Beach NY
- Classified Advertising Huntington NY
- Classified Advertising Huntington Station NY
- Classified Advertising Islip NY
- Classified Advertising Ithaca NY
- Classified Advertising Jackson Heights NY
- Classified Advertising Jamaica NY
- Classified Advertising Jamestown NY
- Classified Advertising Kew Gardens NY
- Classified Advertising Kings Park NY
- Classified Advertising Kingston NY
- Classified Advertising Lancaster NY
- Classified Advertising Larchmont NY
- Classified Advertising Latham NY
- Classified Advertising Levittown NY
- Classified Advertising Lindenhurst NY
- Classified Advertising Little Neck NY
- Classified Advertising Liverpool NY
- Classified Advertising Lockport NY
- Classified Advertising Long Beach NY
- Classified Advertising Long Island City NY
- Classified Advertising Lynbrook NY
- Classified Advertising Mahopac NY
- Classified Advertising Malone NY
- Classified Advertising Mamaroneck NY
- Classified Advertising Manhasset NY
- Classified Advertising Manlius NY
- Classified Advertising Maspeth NY
- Classified Advertising Massapequa NY
- Classified Advertising Massapequa Park NY
- Classified Advertising Massena NY
- Classified Advertising Mastic NY
- Classified Advertising Melville NY
- Classified Advertising Merrick NY
- Classified Advertising Middle Village NY
- Classified Advertising Middletown NY
- Classified Advertising Mineola NY
- Classified Advertising Monroe NY
- Classified Advertising Monsey NY
- Classified Advertising Mount Kisco NY
- Classified Advertising Mount Vernon NY
- Classified Advertising Nanuet NY
- Classified Advertising New City NY
- Classified Advertising New Hartford NY
- Classified Advertising New Hyde Park NY
- Classified Advertising New Paltz NY
- Classified Advertising New Rochelle NY
- Classified Advertising New Windsor NY
- Classified Advertising New York NY
- Classified Advertising Newburgh NY
- Classified Advertising Niagara Falls NY
- Classified Advertising North Babylon NY
- Classified Advertising North Tonawanda NY
- Classified Advertising Nyack NY
- Classified Advertising Oakland Gardens NY
- Classified Advertising Oceanside NY
- Classified Advertising Ogdensburg NY
- Classified Advertising Olean NY
- Classified Advertising Oneonta NY
- Classified Advertising Orchard Park NY
- Classified Advertising Ossining NY
- Classified Advertising Oswego NY
- Classified Advertising Ozone Park NY
- Classified Advertising Patchogue NY
- Classified Advertising Pearl River NY
- Classified Advertising Peekskill NY
- Classified Advertising Penfield NY
- Classified Advertising Pittsford NY
- Classified Advertising Plainview NY
- Classified Advertising Plattsburgh NY
- Classified Advertising Port Chester NY
- Classified Advertising Port Jefferson Station NY
- Classified Advertising Port Washington NY
- Classified Advertising Potsdam NY
- Classified Advertising Poughkeepsie NY
- Classified Advertising Queens Village NY
- Classified Advertising Queensbury NY
- Classified Advertising Rego Park NY
- Classified Advertising Rensselaer NY
- Classified Advertising Richmond Hill NY
- Classified Advertising Ridgewood NY
- Classified Advertising Riverhead NY
- Classified Advertising Rochester NY
- Classified Advertising Rockaway Park NY
- Classified Advertising Rockville Centre NY
- Classified Advertising Rome NY
- Classified Advertising Ronkonkoma NY
- Classified Advertising Roosevelt NY
- Classified Advertising Rosedale NY
- Classified Advertising Rye NY
- Classified Advertising Saint Albans NY
- Classified Advertising Saint James NY
- Classified Advertising Saratoga Springs NY
- Classified Advertising Saugerties NY
- Classified Advertising Sayville NY
- Classified Advertising Scarsdale NY
- Classified Advertising Schenectady NY
- Classified Advertising Selden NY
- Classified Advertising Shirley NY
- Classified Advertising Smithtown NY
- Classified Advertising South Ozone Park NY
- Classified Advertising South Richmond Hill NY
- Classified Advertising Spencerport NY
- Classified Advertising Spring Valley NY
- Classified Advertising Springfield Gardens NY
- Classified Advertising Staten Island NY
- Classified Advertising Stony Brook NY
- Classified Advertising Suffern NY
- Classified Advertising Sunnyside NY
- Classified Advertising Syosset NY
- Classified Advertising Syracuse NY
- Classified Advertising Tarrytown NY
- Classified Advertising Tonawanda NY
- Classified Advertising Troy NY
- Classified Advertising Uniondale NY
- Classified Advertising Utica NY
- Classified Advertising Valley Stream NY
- Classified Advertising Vestal NY
- Classified Advertising Wantagh NY
- Classified Advertising Wappingers Falls NY
- Classified Advertising Watertown NY
- Classified Advertising Watervliet NY
- Classified Advertising Webster NY
- Classified Advertising West Babylon NY
- Classified Advertising West Hempstead NY
- Classified Advertising West Islip NY
- Classified Advertising Westbury NY
- Classified Advertising White Plains NY
- Classified Advertising Whitestone NY
- Classified Advertising Woodhaven NY
- Classified Advertising Woodside NY
- Classified Advertising Wyandanch NY
- Classified Advertising Yonkers NY
- Classified Advertising Yorktown Heights NY
Related Articles
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details