Cable TV Advertising East Aurora NY
Cable TV advertising is an excellent way to get your product or service in front of potential customers. With a bit of market research and a lot of planning, your ad has the chance to increase your profitability.
IBC Digital, Inc.
230 Perry St.
The Buffalo News
One News Plaza
GARP Enterprises, Ltd.
172 Lake Street
Buffalo Rising Magazine
121 Norwood Ave.
Entercom Buffalo, LLC
500 Corporate Pkwy., Ste. 200
John La Mond Productions
67 Saber Lane
Manzella Marketing Group Inc.
80 Sonwil Dr.
Bee Group Newspapers
5564 Main Street
Slosson Educational Publications
538 Buffalo Road
East Aurora, NY
Second Amendment Foundation
267 Linwood Ave.
The cost of cable TV advertising depends on three primary factors: length, frequency, and timing. Most commercials run 30 seconds to 1 minute in length, though some can run shorter. In some areas, cable companies even permit companies to double up, with two companies purchasing the same 30-second spot and splitting the airtime. The price is not automatically double for a one-minute spot, though, so be sure to check the pricing for each amount of time.
Television advertising runs like many other companies in that purchasing larger quantities can lead to discounts. The frequency with which you choose to run your cable TV advertising spot will affect the price you pay per airing. The key is to balance the amount you are paying per ad, with the point at which more ads will not equal more success in selling your product or service.
When you choose to run your ad also affects the cost of cable TV advertising. Running ads during prime time, when more people are watching, will be more expensive than running those same ads during daytime television shows. Knowing when you should run your ad depends on the demographics of that segment, as well. An ad targeted to women typically does better during the day, while men's products will do better when aired during sporting events.
Script writing is a skill that writers learn with practice, but you can study the craft enough to work on the script for your cable TV advertising spot. The first step is to come up with the points you want to make. If you have a new business, your purpose may be to let people know who you are and what you do. If you are running a special, the details, such as the percentage off and the dates of the special, are paramount to writing a successful cable TV advertising script.
When you have everything you want to cover written down, coming up with a feel for the commercial is next. Think through commercials you have seen for other products. Some use a gimmick to pull people in. Others use a funny story line not really associated with the product. Still others have the owner or manager speaking frankly to the audience. Knowing which of these tactics you want to use will make it easier to write the script.
Using the specific points you want to make and the theme or feel you have selected, work on a few pieces of writing. Be natural. Write as you speak. Once you have a draft, read it aloud to see how it sounds. Try it out on others until you perfect it.
Locating actors for your cable TV advertising will not be as difficult a prospect as it may sound. The first place to go is a talent-recruiting agency. Most of these agencies represent local models and actors and will be able to set you up with someone for your cable TV commercial. These agents may want to see a script first, so be prepared to offer information about the commercial itself. Find out now the cost of using one of these agencies to help budget for the commercial.
Should you opt not to use an agency, you can find actors for your cable TV advertising easily on your own. Put up flyers at places where likely candidates may be, such as college campuses and grocery stores. Also consider running an ad in the newspaper. Be specific about the pay you are offering and what the expectations will be.
Once you have seen the portfolios of a few local actors, begin to hold auditions with a few who pique your interest. Ask the actors to read your script to see how they do with it. Also check to see that they seem natural and that they fit for your company. An ad spot for a retirement service will work better with an older actor rather than someone college age, for example.