Brochure Design Horseheads NY
Brochures are an effective measure of advertising. The brochure design, the font style, the layout of the brochure, and the overall theme of the brochure are vital features of this form of advertising. How the brochure appears is just as important as the target audience that the brochure is designed for.
5110 Green Hill Rd
Graphic Industries West
Horseheads Industrial Center
372 Broad St
Michelle Neumayer Photography
646 Harris Hill Rd
238 Marion St
104a West Second Street
Incommand Technologies Incorporated
21 W William St
2077 Grand Central Ave
Ps Graphic Design
27 Graystone Dr
A brochure is a form of advertising that allows you to reach a broad audience in order to make them aware of your business and the services you offer. Even if you are not running a business and you are just interested in promoting organizational activities, brochures are effective means for reaching the masses. Brochures can be mailed to a target audience or they can be inserted in daily newspapers, and brochures can also be hand delivered to potential customers and clients.
Information you decide to place in a brochure is critical; while brochures are effective means of advertising, inserts and brochures are forms of advertising that offers limited space. Some brochures are printed on a single side while other brochures allow you to put information on both sides; the style is totally up to you. Whatever style you choose will determine how much space you have where you can put information about your business or organization.
You will need to sit down and determine what the main message of your brochure is. You may decide to focus on a single aspect of your business or organization or you may decide to offer general information to your target audience. It is a good idea to write a draft of your brochure before you start making it; after planning a draft, you can focus on the design elements of the brochure. Since the space in a brochure is limited you want to keep your selected information limited: it is recommended that you do not include more than four or five critical pieces of information in your brochure. Thus when it comes to brochure making, less is more, and the viewer of the brochure will not become confused by a cluttered areas or overwhelmed by the receipt of too much information at one sitting. Essentially, the idea of the brochure is to give your audience information about your business or organization quickly, efficiently, and in as little time as possible.
Once you have selected your information it comes time to design your brochure. If you are making a brochure yourself, it is imperative that you choose a font style for your brochure that allows the information to be read with ease. While ornate fonts can be quite attractive it can also be quite a distraction when you are attempting to read information. It is recommended that you choose ornate fonts for headers and for larger printing; the larger the font the easier it is to sometimes read ornate fonts. Meanwhile, within your brochure you want to rely on simplistic fonts for words printed in smaller sized fonts. The latter act will reduce eye strain and will make it easy for the reader to find the information they are seeking quickly, and the use of proper fonts will also encourage readers to keep reading instead of becoming frustrated with the material.
When you are considering fonts, you will also need to consider the color of the fonts in your brochure. You will need to consider the color of the paper you are using as well, and you will need to test the color of the font against the color of the paper chosen. You may want to keep away from intricate patterns on paper as it may make it difficult to read the print. Be sure that the main thing that stands out on your brochure when you print it are the words and not the attractive background. Remember, brochures are used to transmit information to your audience and if it is difficult to read you will miss out on opportunity to express your message.
There are a variety of brochure styles to choose from. You may decide that you want to print a flyer, foldable brochure without a mailing panel, a foldable brochure with a mailing panel, and the number of panels in your brochure can also vary. Typically, the type of brochure style you choose depends upon how you plan on reaching your target audience.
If you plan on delivering your brochures by hand then flyers may be a suitable brochure style for you. A flyer works well as an insert in newspapers and magazines, and you can hand them out to potential clients and customers. Typically printed on one side, flyers are usually not folded and allow your audience to read the information you offer quickly. Flyers can be designed attractively with images, graphics, and photos all of which work toward catching the eye of the reader.
If you plan on mailing your brochures you may want to design a brochure that allows you to add addresses later. The brochure will fold in a special way so that when it is fully folded predesigned mailing panel can be seen. By including a mailing panel, it makes it easier to add addresses and later send brochures out through the mail. In contrast, a mailing panel takes a considerable space on a brochure and if you have a lot of information to convey to your audience, a mailing panel may be a little impractical.
The basic foldable brochure can be folded in half, into thirds, or quartered depending on the style you want. If you plan to later insert the brochures into envelopes and mail them, you will want to choose foldable brochures that will fit the envelopes you plan on using. Usually, if the brochures are folded into thirds or quartered they will fit nicely into a standard business envelope.