Brochure Design

Brochures are an effective measure of advertising. The brochure design, the font style, the layout of the brochure, and the overall theme of the brochure are vital features of this form of advertising. How the brochure appears is just as important as the target audience that the brochure is designed for.


1. Selecting Information for Your Brochure

A brochure is a form of advertising that allows you to reach a broad audience in order to make them aware of your business and the services you offer. Even if you are not running a business and you are just interested in promoting organizational activities, brochures are effective means for reaching the masses. Brochures can be mailed to a target audience or they can be inserted in daily newspapers, and brochures can also be hand delivered to potential customers and clients.

Information you decide to place in a brochure is critical; while brochures are effective means of advertising, inserts and brochures are forms of advertising that offers limited space. Some brochures are printed on a single side while other brochures allow you to put information on both sides; the style is totally up to you. Whatever style you choose will determine how much space you have where you can put information about your business or organization.

You will need to sit down and determine what the main message of your brochure is. You may decide to focus on a single aspect of your business or organization or you may decide to offer general information to your target audience. It is a good idea to write a draft of your brochure before you start making it; after planning a draft, you can focus on the design elements of the brochure. Since the space in a brochure is limited you want to keep your selected information limited: it is recommended that you do not include more than four or five critical pieces of information in your brochure. Thus when it comes to brochure making, less is more, and the viewer of the brochure will not become confused by a cluttered areas or overwhelmed by the receipt of too much information at one sitting. Essentially, the idea of the brochure is to give your audience information about your business or organization quickly, efficiently, and in as little time as possible.

2. Brochure Design and Font Style

Once you have selected your information it comes time to design your brochure. If you are making a brochure yourself, it is imperative that you choose a font style for your brochure that allows the information to be read with ease. While ornate fonts can be quite attractive it can also be quite a distraction when you are attempting to read information. It is recommended that you choose ornate fonts for headers and for larger printing; the larger the font the easier it is to sometimes read ornate fonts. Meanwhile, within your brochure you want to rely on simplistic fonts for words printed in smaller sized fonts. The latter act will reduce eye strain and will make it easy for the reader to find the information they are seeking quickly, and the use of proper fonts will also encourage readers to keep reading instead of becoming frustrated with the material.

When you are considering fonts, you will also need to consider the color of the fonts in your brochure. You will need to consider the color of the paper you are using as well, and you will need to test the color of the font against the color of the paper chosen. You may want to keep away from intricate patterns on paper as it may make it difficult to read the print. Be sure that the main thing that stands out on your brochure when you print it are the words and not the attractive background. Remember, brochures are used to transmit information to your audience and if it is difficult to read you will miss out on opportunity to express your message.

3. Brochure Styles

There are a variety of brochure styles to choose from. You may decide that you want to print a flyer, foldable brochure without a mailing panel, a foldable brochure with a mailing panel, and the number of panels in your brochure can also vary. Typically, the type of brochure style you choose depends upon how you plan on reaching your target audience.
If you plan on delivering your brochures by hand then flyers may be a suitable brochure style for you. A flyer works well as an insert in newspapers and magazines, and you can hand them out to potential clients and customers. Typically printed on one side, flyers are usually not folded and allow your audience to read the information you offer quickly. Flyers can be designed attractively with images, graphics, and photos all of which work toward catching the eye of the reader.

If you plan on mailing your brochures you may want to design a brochure that allows you to add addresses later. The brochure will fold in a special way so that when it is fully folded predesigned mailing panel can be seen. By including a mailing panel, it makes it easier to add addresses and later send brochures out through the mail. In contrast, a mailing panel takes a considerable space on a brochure and if you have a lot of information to convey to your audience, a mailing panel may be a little impractical.
The basic foldable brochure can be folded in half, into thirds, or quartered depending on the style you want. If you plan to later insert the brochures into envelopes and mail them, you will want to choose foldable brochures that will fit the envelopes you plan on using. Usually, if the brochures are folded into thirds or quartered they will fit nicely into a standard business envelope.

4. Brochure Design and Theme

Your brochure design and theme should match the information you are trying to convey. For example, if you are sending out a brochure pertaining to a Christmas event that your organization is hosting, a good theme for the brochure would be something to do with Christmas. You may want to theme the brochures colors to correspond with popular Christmas colors like green, red, gold, and silver. You can also opt to include graphics, images, and photos pertaining to Christmas. Whatever theme you decide upon, the theme should always match the information that you are sharing.

If you are creating a brochure that is offering general information about your business organization it may seem difficult to come up with a theme. You could opt to base your brochure around the colors chosen for your company or organization logo, or you can theme the brochure based on simplistic business colors. What is nice about making your own brochures is that you can sample what a brochure might look like with a particular theme and you can change it if you choose. It is imperative that you are satisfied with the theme before you print; if you send it out to a printer and are unhappy with the theme afterwards you will be stuck with the brochures that are printed. If, however, you are printing your own brochures, you could print out a
brochure to see how it looks as a final product before you make a final decision.

5. Brochure Design in a Professional Look

Your brochure will require certain elements in order to look professional and it is possible to create professional brochures even if you are making them yourself. If you are creating a foldable brochure, the brochure will have a front panel and the front panel is what the audience will see first. It is therefore important that the front panel of your brochure is aesthetically pleasing to the eye. The front panel of the brochure serves as an invitation to the target audience and it is meant to entice them into reading your information. The amount of information you put on the front panel of your brochure should be limited; you may want to place an image on the front, one that is attractive, and a little bit of information about your business or organization. You may even want to limit the information to the name of your business organization and put the rest of the information you want to share inside the foldable brochure.

If you have decided on a foldable brochure you will also have the back panel available to you for information. Information on the back panel should be limited; essentially, all of the imperative information you desire to share is saved for the inside of the brochure. A foldable brochure is much like a book: the primary text is placed in the middle, the front panel serves as the title page, and the back panel serves as a place where you can list company information, contact information, or credits. Some businesses and organizations even opt to place a testimonial on the back. Imperative information should never be placed on the back of the brochure because reader sometimes fail to look at the back page.

6. Customizing a Brochure

There are myriad methods for customizing a brochure. You will find that there are a number of software programs that allow you to create a brochure and to customize brochures to your specific needs. There are also online resources that you can utilize to customize a brochure or insert. Brochures, booklets, folders, and inserts are easier to design than ever before. A number of word processing programs offer templates that can be used to create attractive brochures and there are online websites where brochures can be made and printed. Colors, images, graphics, and information in a brochure or all customizable elements in brochure design.

If you decide to have to have a professional printer makes a brochure for you, you may have to spend some time discussing the layout of the brochure with the printer. They may have special templates or premade designs that you can choose from and you can personally discuss the customizing elements to determine what designs you need to suit your brochure design purposes. If you do choose a professional printer to make the brochures for you, the cost of your brochures will obviously increase.

7. Brochure Design and Costs

You will have to pay the printer for the custom-designed of your brochure as well as the printing. In contrast, if you decide to print for yourself, you exclude the intermediary costs of design. Further, if you decide to print yourself, you now reduce the costs to the price of paper and ink.

If you have a professional print your brochures, you will find that colored brochures are far more expensive than black and white brochures. Brochures that are printed in color cost more because the colored ink is far more expensive. You will have to plan for such costs if you want colorful brochures. Bear in mind, that colored brochures are far more attractive than black and white brochures and the reader may be more receptive to brochures that are printed in color.

If you are making your brochures yourself, you can find an interesting balance between the use of color and the use of black and white ink. You may decide to use color elements only on the cover of your foldable brochure or insert or you can opt to use select graphics for images to minimize the amount of colored ink that you use. Thus, you can get the aesthetic benefits of color ink while still minimizing the overall cost of your brochure printing.

8. Software for Brochure Design

Before you invest in software for brochure design you may want to see if your computer is already offering the software you seek. There are a number of different programs that have brochure design templates that are fairly easy to use and are user-friendly. If you find that you have software and computer for brochure design but that it offers limited templates, sometimes you can download additional templates online. Meanwhile, if you don't have a brochure design software on your computer already there are online websites where you can access templates, upload images and graphics, and insert information so that you can make a brochure right on the website.

You may choose to go the extra mile and purchase specific brochure software. The prices vary for brochure software and can range from affordable to quite costly depending on your needs. If you only plan on making brochures once in a great while the investment into a brochure software program may seem impractical. In contrast, if you plan on making brochures all the time you may want to spend the extra money to get a quality software program for brochure design.

9. Do-It-Yourself Advice for Brochure Making

When you make your own brochures it is important that you remember a few basic brochure design tips. First, when you are sharing information you want to convey it in a clear way so you will want to make sure that you grammar check the text and spelling. Concise, clear, understandable language is necessary if you wish to get your message across with a brochure. Many people within your target audience not necessarily appreciate reading and should therefore keep your brochure as simplistic as possible.

Be sure that the colors you select to use in your brochure match and that they are easy on the eyes. Fluorescent colors, the use of too many colors, or the use of mismatched colors can be distracting to the overall material. Therefore, it is imperative that you are tasteful when choosing colors.

Finally, do not forget to choose paper that is a good quality. If you are hoping that the brochure will be passed from one individual to the next, you will want a good quality paper. Paper should be durable and one that has a heavy weight. You also may want to refrain from using glossy paper as the gloss may make it difficult to read.
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