Brand Identity Marketing New York

Brand is that intangible relationship between company and the consumers that develops with time.The key to the success of a brand depend on good branding strategy and brand identity marketing.

Local Companies

A M A Design & Marketing Incorporated
(212) 560-8916
40 W 37th St
New York, NY
New Horizons 123
914-522-6411
6 Oxford Court
Nanuet, NY
Account-One New York, LLC
(716) 983-4047
126 Colony Ct.
Amherst, NY
Enlighten Communication Services, Inc.
(716) 741-2377
6191 Clarence Ln. North
East Amherst, NY
Harlequin Distribution Center
(716) 684-1800
3010 Walden Ave.
Depew, NY
8b Marketing
(212) 822-8845
20 W 20th St
New York, NY
DKL Imagine This
(212) 491-2769
2289 Fifth Avenue
New York, NY
About Town
(845) 691-2089
PO Box 474
New Paltz, NY
Crowley Webb and Associates
(716) 856-2932 ext. 229
268 Main St., Ste. 400
Buffalo, NY
IBC Digital, Inc.
(716) 852-1724
230 Perry St.
Buffalo, NY

Provided By:

Author: Steve McMains

Brand name,in a nutshell,is the essence of your business.If we follow the dictionary of business management brand is "a name, sign or symbol used to identify items or services of the sellers and to differentiate them from goods of competitors".Simply speaking,brand is the image of the company developed in the mind of consumers.It helps customers to identify the company’s products or services from the others.

In this highly competitive business world it is essential to develop good marketing strategies and follow them religiously.Therefore,brand identity marketing is an essential part of the business.But there is a thin line between brand identity and corporate identity that one needs to understand in order to develop effective branding strategy.

Differentiate between Brand Identity and Corporate Identity

Brand identity is the total proposition that include the performance quality,services and support along with the promisesthe company makes to its customers.The brand can be perceived as a set of values that helps to acquire a place in people's mind.Brand image is how people see the brand while brand identity is very much what the company wants their brand to be perceived by the consumers out there.

Corporate identity,on the other hand, can be translated into the visual aspects of a company's existence.Building or reviving corporate identity entails modifying and modernizing logo,image designs and security aspects while keeping the core of the brand– that is,the name and image to its customers as it is.Unfortunately many companies get lead astray by various business consultancies while building their corporate identity.It is a misconception that changing logos,posters,advertisements and outlet designs of the company will help in popularizing brand.

Develop Brand Identity

There are several aspects of building and marketing brand identity.Systematic and practical approach can definitely earn you a good name to stand out in the constantly varying consumer world.To promote brand identity you can buy 'brand kit' that comprises logo,business cards,letterhead,envelope,brochure and most importantly website.All are uniquely designed to create distinct identity of your company.

Create a Personality

Branding can be given a personality to represent the business.If you are the sole owner of your business your brand name could reflect the positive sides of your personality while for joint ventures focus would be on consumer psychology and the quality of products and services.

Identify Unique Qualities

While exercising brand identity development find out and highlight some unique qualities of your products or services that will make you stand out in the crowd.

Remind Customers

Branding strategy implies creating an impression of your company with consumers and potential customers.Repeated use and display of the brand name definitely helps in constantly reminding consumers about your company and might kindle the desire to buy your products.Internet branding opens up multiple avenues to reach target audience and convey your product message in a cost-effective way.

Professional Approach

Apart from the creative side the brand needs to maintain corporate professionalism.Professionalism entails quality.Quality is the ultimate thing that the customers look for in your products and services.So,there is no better alternative to good service and quality products.

In reality,brand is that intangible association between company and the consumers that develops with time and creates a difference to the customers' view towards the company.Changes to visual aspects of the business are not enough to change customers' opinion regarding quality of products and services of a company.Such changes can only increase awareness and assure people about the company's concern about it looks and presentation.Therefore,the key factor behind the success of brand is evolution and not revolution.


About the Author:

Steve is a media professional and writes for different online publications on media and advertising industry. For more information on branding strategy and brand identity marketing,he recommends you to visit http://www.brandweek.com/.

Article Source: http://www.articlesbase.com/marketing-articles/a-guide-to-successful-brand-identity-marketing-810068.html

Regional Articles
- Brand Identity Marketing Albany NY
- Brand Identity Marketing Amityville NY
- Brand Identity Marketing Amsterdam NY
- Brand Identity Marketing Arverne NY
- Brand Identity Marketing Astoria NY
- Brand Identity Marketing Auburn NY
- Brand Identity Marketing Babylon NY
- Brand Identity Marketing Baldwin NY
- Brand Identity Marketing Baldwinsville NY
- Brand Identity Marketing Ballston Spa NY
- Brand Identity Marketing Bay Shore NY
- Brand Identity Marketing Bayside NY
- Brand Identity Marketing Beacon NY
- Brand Identity Marketing Bellerose NY
- Brand Identity Marketing Bellmore NY
- Brand Identity Marketing Bethpage NY
- Brand Identity Marketing Binghamton NY
- Brand Identity Marketing Brentwood NY
- Brand Identity Marketing Brewster NY
- Brand Identity Marketing Brockport NY
- Brand Identity Marketing Bronx NY
- Brand Identity Marketing Bronxville NY
- Brand Identity Marketing Brooklyn NY
- Brand Identity Marketing Buffalo NY
- Brand Identity Marketing Cambria Heights NY
- Brand Identity Marketing Camillus NY
- Brand Identity Marketing Canandaigua NY
- Brand Identity Marketing Centereach NY
- Brand Identity Marketing Central Islip NY
- Brand Identity Marketing Clifton Park NY
- Brand Identity Marketing Cohoes NY
- Brand Identity Marketing College Point NY
- Brand Identity Marketing Commack NY
- Brand Identity Marketing Copiague NY
- Brand Identity Marketing Coram NY
- Brand Identity Marketing Corning NY
- Brand Identity Marketing Corona NY
- Brand Identity Marketing Cortland NY
- Brand Identity Marketing Cortlandt Manor NY
- Brand Identity Marketing Deer Park NY
- Brand Identity Marketing Delmar NY
- Brand Identity Marketing Depew NY
- Brand Identity Marketing Dunkirk NY
- Brand Identity Marketing East Amherst NY
- Brand Identity Marketing East Aurora NY
- Brand Identity Marketing East Elmhurst NY
- Brand Identity Marketing East Islip NY
- Brand Identity Marketing East Meadow NY
- Brand Identity Marketing East Northport NY
- Brand Identity Marketing East Setauket NY
- Brand Identity Marketing East Syracuse NY
- Brand Identity Marketing Elmhurst NY
- Brand Identity Marketing Elmira NY
- Brand Identity Marketing Elmont NY
- Brand Identity Marketing Endicott NY
- Brand Identity Marketing Fairport NY
- Brand Identity Marketing Far Rockaway NY
- Brand Identity Marketing Farmingdale NY
- Brand Identity Marketing Farmingville NY
- Brand Identity Marketing Floral Park NY
- Brand Identity Marketing Flushing NY
- Brand Identity Marketing Forest Hills NY
- Brand Identity Marketing Franklin Square NY
- Brand Identity Marketing Fredonia NY
- Brand Identity Marketing Freeport NY
- Brand Identity Marketing Fresh Meadows NY
- Brand Identity Marketing Fulton NY
- Brand Identity Marketing Garden City NY
- Brand Identity Marketing Glen Cove NY
- Brand Identity Marketing Glen Oaks NY
- Brand Identity Marketing Glens Falls NY
- Brand Identity Marketing Gloversville NY
- Brand Identity Marketing Great Neck NY
- Brand Identity Marketing Hamburg NY
- Brand Identity Marketing Hauppauge NY
- Brand Identity Marketing Hempstead NY
- Brand Identity Marketing Hicksville NY
- Brand Identity Marketing Hilton NY
- Brand Identity Marketing Holbrook NY
- Brand Identity Marketing Hollis NY
- Brand Identity Marketing Hopewell Junction NY
- Brand Identity Marketing Horseheads NY
- Brand Identity Marketing Howard Beach NY
- Brand Identity Marketing Huntington NY
- Brand Identity Marketing Huntington Station NY
- Brand Identity Marketing Islip NY
- Brand Identity Marketing Ithaca NY
- Brand Identity Marketing Jackson Heights NY
- Brand Identity Marketing Jamaica NY
- Brand Identity Marketing Jamestown NY
- Brand Identity Marketing Kew Gardens NY
- Brand Identity Marketing Kings Park NY
- Brand Identity Marketing Kingston NY
- Brand Identity Marketing Lancaster NY
- Brand Identity Marketing Larchmont NY
- Brand Identity Marketing Latham NY
- Brand Identity Marketing Levittown NY
- Brand Identity Marketing Lindenhurst NY
- Brand Identity Marketing Little Neck NY
- Brand Identity Marketing Liverpool NY
- Brand Identity Marketing Lockport NY
- Brand Identity Marketing Long Beach NY
- Brand Identity Marketing Long Island City NY
- Brand Identity Marketing Lynbrook NY
- Brand Identity Marketing Mahopac NY
- Brand Identity Marketing Malone NY
- Brand Identity Marketing Mamaroneck NY
- Brand Identity Marketing Manhasset NY
- Brand Identity Marketing Manlius NY
- Brand Identity Marketing Maspeth NY
- Brand Identity Marketing Massapequa NY
- Brand Identity Marketing Massapequa Park NY
- Brand Identity Marketing Massena NY
- Brand Identity Marketing Mastic NY
- Brand Identity Marketing Melville NY
- Brand Identity Marketing Merrick NY
- Brand Identity Marketing Middle Village NY
- Brand Identity Marketing Middletown NY
- Brand Identity Marketing Mineola NY
- Brand Identity Marketing Monroe NY
- Brand Identity Marketing Monsey NY
- Brand Identity Marketing Mount Kisco NY
- Brand Identity Marketing Mount Vernon NY
- Brand Identity Marketing Nanuet NY
- Brand Identity Marketing New City NY
- Brand Identity Marketing New Hartford NY
- Brand Identity Marketing New Hyde Park NY
- Brand Identity Marketing New Paltz NY
- Brand Identity Marketing New Rochelle NY
- Brand Identity Marketing New Windsor NY
- Brand Identity Marketing New York NY
- Brand Identity Marketing Newburgh NY
- Brand Identity Marketing Niagara Falls NY
- Brand Identity Marketing North Babylon NY
- Brand Identity Marketing North Tonawanda NY
- Brand Identity Marketing Nyack NY
- Brand Identity Marketing Oakland Gardens NY
- Brand Identity Marketing Oceanside NY
- Brand Identity Marketing Ogdensburg NY
- Brand Identity Marketing Olean NY
- Brand Identity Marketing Oneonta NY
- Brand Identity Marketing Orchard Park NY
- Brand Identity Marketing Ossining NY
- Brand Identity Marketing Oswego NY
- Brand Identity Marketing Ozone Park NY
- Brand Identity Marketing Patchogue NY
- Brand Identity Marketing Pearl River NY
- Brand Identity Marketing Peekskill NY
- Brand Identity Marketing Penfield NY
- Brand Identity Marketing Pittsford NY
- Brand Identity Marketing Plainview NY
- Brand Identity Marketing Plattsburgh NY
- Brand Identity Marketing Port Chester NY
- Brand Identity Marketing Port Jefferson Station NY
- Brand Identity Marketing Port Washington NY
- Brand Identity Marketing Potsdam NY
- Brand Identity Marketing Poughkeepsie NY
- Brand Identity Marketing Queens Village NY
- Brand Identity Marketing Queensbury NY
- Brand Identity Marketing Rego Park NY
- Brand Identity Marketing Rensselaer NY
- Brand Identity Marketing Richmond Hill NY
- Brand Identity Marketing Ridgewood NY
- Brand Identity Marketing Riverhead NY
- Brand Identity Marketing Rochester NY
- Brand Identity Marketing Rockaway Park NY
- Brand Identity Marketing Rockville Centre NY
- Brand Identity Marketing Rome NY
- Brand Identity Marketing Ronkonkoma NY
- Brand Identity Marketing Roosevelt NY
- Brand Identity Marketing Rosedale NY
- Brand Identity Marketing Rye NY
- Brand Identity Marketing Saint Albans NY
- Brand Identity Marketing Saint James NY
- Brand Identity Marketing Saratoga Springs NY
- Brand Identity Marketing Saugerties NY
- Brand Identity Marketing Sayville NY
- Brand Identity Marketing Scarsdale NY
- Brand Identity Marketing Schenectady NY
- Brand Identity Marketing Selden NY
- Brand Identity Marketing Shirley NY
- Brand Identity Marketing Smithtown NY
- Brand Identity Marketing South Ozone Park NY
- Brand Identity Marketing South Richmond Hill NY
- Brand Identity Marketing Spencerport NY
- Brand Identity Marketing Spring Valley NY
- Brand Identity Marketing Springfield Gardens NY
- Brand Identity Marketing Staten Island NY
- Brand Identity Marketing Stony Brook NY
- Brand Identity Marketing Suffern NY
- Brand Identity Marketing Sunnyside NY
- Brand Identity Marketing Syosset NY
- Brand Identity Marketing Syracuse NY
- Brand Identity Marketing Tarrytown NY
- Brand Identity Marketing Tonawanda NY
- Brand Identity Marketing Troy NY
- Brand Identity Marketing Uniondale NY
- Brand Identity Marketing Utica NY
- Brand Identity Marketing Valley Stream NY
- Brand Identity Marketing Vestal NY
- Brand Identity Marketing Wantagh NY
- Brand Identity Marketing Wappingers Falls NY
- Brand Identity Marketing Watertown NY
- Brand Identity Marketing Watervliet NY
- Brand Identity Marketing Webster NY
- Brand Identity Marketing West Babylon NY
- Brand Identity Marketing West Hempstead NY
- Brand Identity Marketing West Islip NY
- Brand Identity Marketing Westbury NY
- Brand Identity Marketing White Plains NY
- Brand Identity Marketing Whitestone NY
- Brand Identity Marketing Woodhaven NY
- Brand Identity Marketing Woodside NY
- Brand Identity Marketing Wyandanch NY
- Brand Identity Marketing Yonkers NY
- Brand Identity Marketing Yorktown Heights NY
Related Articles
- Tips For Marketing Your Website New York
People have misconception about website marketing. So it is very important to what website marketing, where to start and discover the innovative ways to market your website. If you can market you website properly then you can earn money from it.
- Marketing for a Printing Business New York
- Internet Viral Marketing New York
- Branding Development New York
- Advantages of Viral Marketing New York
- Successful Affiliate Marketing Formula New York
- Internet Video Marketing New York
- Internet Marketing New York
- Viral Marketing New York
- Affiliate Business New York
Related Local Event
Networking with a Twist
Dates: 4/23/09 - 4/23/09
Location: LaserTron
Amherst, NY
View Details