Beginning a Career in Search Engine OptimizationAuthor: Sunil Punjabi
Earlier webmasters used to perform the required Search Engine Optimization for their site and the story ended there. But as the website business became a more lucrative one, the demand for a SEO Expert arose and was sustained by the burgeoning SEO industry. This career not only lures many to take it up but also takes care of its own by the high demand despite the high supply of SEO Professionals. We can see many people having flourishing careers in search engine optimization. You can either be an individual practitioner or represent a company as an SEO Expert. New jobs are continually put up on job boards, which can be found online. Freelance sites most often devote a couple of sections to SEO Services so you can start hunting right there.
To develop your skills in this field, it is advisable to start with a company and once you become familiar with the functioning of search engines and the do-how of Search Engine Optimization, you can start an independent practice under your own name. A word of advice at this point; if you want to take this up as a serious career, knowing how to design websites will give you a plus point. Website owners prefer to hire people who can develop their site along with great SEO, so web designers with SEO expertise are the ones who make a mark here. SEO may not seem too technical and you could feel your skills are getting wasted here. Despair not, there is a lot to learn in this field and you are only increasing your market value and demand. To assess whether your search engine optimization knowledge is any good, you can take up a quick quiz on the net. It is available on many sites if you searched online. Even if you score low on any such quiz, you don't have to lose heart.
There are many options available out there to increase your SEO skills. There are not only courses but also examinations to assess your progress as you gain knowledge. Once you have readied yourself for providing SEO Services in the market, you would want to know what kind of jobs are there for you. Search engine related jobs could be easily found on freelance sites. The job vacancies will be listed under any of the following headings - Search Engines, SEO Company, Digital Media Agencies, Search Engine related products and services, new media agencies and in-house Search engine related jobs and services. For aspiring SEO professionals, beware of black hat methods in rampant use by the fraudulent ones. It is a just short cut they take and only has short-lived benefits for the websites they work for. If you are looking at long healthy career, stick to the ethical (though time consuming practices) of White hat SEO
.About the Author:
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