B2C Telemarketing Centereach NY
Telemarketing involves calling customers or other businesses to promote or sell products or services. In B2C telemarketing, trained personnel proactively contact potential customers by telephone for telemarketing purposes. This is outbound telemarketing.
High-Mark Mgt Corp
1602 Glover St
Results Management & Marketing Inc
1222 Godfrey Ln
Millenium Marketing Group
1 European American Ba
35 E 30th St Apt 7A
New York, NY
Great Western Intl
61 Water St
Premium Marketing Enterprises Corp
24 Taylor Ave
Universal Marketing Group Inc
42 Circle Dr N
East Patchogue, NY
Impact Marketers Inc
231 Victory Dr
Massapequa Park, NY
Image Marketing International
1040 5th Ave
New York, NY
Milliken Station Rd
The telemarketing industry in the United States consists of 5,000 companies and yearly revenue of approximately $15 billion. Convergys, Sitel, and West are some of the bigger companies in the telemarketing industry. Although about 60 percent of the market is held by the 50 largest companies, most firms in the industry are small. These smaller companies have yearly earnings of less than $1,000,000 and most have less than 20 employees.
Consumer spending dictates the demand in the telemarketing industry. Individual company's profit is the direct result of the efficiency of operations. While big companies have large corporate customers, small companies can concentrate on providing services to small and midsized customers. Reports indicate that the average yearly revenue per employee is approximately $35,000.
Major services offered by the telemarketing industry are telemarketing sales, technical support, customer service, and call answering. Small companies often specialize in only one aspect of telemarketing. Another interesting fact regarding telemarketing is that telemarketing regulations as well as offshore competition have greatly affected the industry.
Telemarketing is expected to grow not only in the U.S. but globally as well. Proof of this is the fact that business conducted by multinational firms has grown by 15% compared to a 4.5% domestic growth rate. New technology has contributed and will continue to contribute to this growth, as companies can contact current or potential clients anywhere in the world.
One method of contacting potential clients through telemarketing is through a customer service representative making outbound calls, or by an automated telemarketing system. Both methods are effective, although human contact is always the best choice.
B2C telemarketing is done from a call center or from a person's home office. Furthermore, he can work as an employee or under independent contractor's status. Generally, he may receive a list of names and the contact information.
Effective telemarketing involves contacting the person two or more times. The initial contact is with the intent of identifying the person's needs. The second call or series of calls are meant to motivate the person to action; normally that would involve purchasing a product or service.
You may be wondering how these contacts are obtained. There are many ways to acquire leads. Depending on the kind of business, some companies may already have the names in their database. They may be customers that made purchases from them in the past. A company will contact previous customers to promote new services or to regain their business. Others may have requested product or service information from the company. Moreover, other methods of obtaining leads are to purchase them from other companies' databases, from a directory, or from a public list.
It may seem as if telemarketers call your house whenever they want but that's not the case. In the United States, telemarketing is regulated by the Telephone Consumer Protection Act of 1991 (TCPA) 47 USC Section 227. The Federal Trade Commission (FCC) Sales Rule also plays a role in regulating telemarketing.
Some areas have used legislation to implement Do Not Call lists to protect a person's right to privacy. There are heavy penalties for companies that don't abide by this list. Nationally, the FCC has also implemented a National Do Not Call list. Trade groups and telemarketing corporations opposed this measure and called it a violation of commercial speech rights. In spite of that, the National Do Not Call list was upheld by the court of appeals and went into effect on February 17, 2004.
Furthermore, states have adopted their own measures on the state level to protect consumers. These regulations involve calling times, Sunday and holiday calls, rebutting statutes, as well as permission to record. Some states have restrictions in place for political calls.
Other countries also have telemarketing regulations. One example is Australia. The Australian Federal Government restricts calls made for research and marketing purposes as well as the hours when calls are made.